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Marketing Operations Audience Coordinator

3 months ago

New York, United States Solomon Page Full time

We are looking for a Marketing Operations Audience Coordinator for a top media company in New York, New York. The Growth Marketing team is tasked with driving new subscriber growth for Company Streaming globally. The team is responsible for the planning, execution and optimization of user acquisition via paid media campaigns. The Paid Media Operations & Tech team’s focus is to provide strategies, processes, and technologies that will enable the company's performance marketing to scale globally with consistency and excellence.


Responsibilities:


  • Manage and distribute first party audiences to our marketing platforms utilizing our data management tools
  • Project manage and provide updates on critical audience initiatives
  • Audit and update our global audience setup and requirements
  • Build processes and tracking materials for internal teams that adhere to privacy and legal guidelines across BUs
  • Work with channel teams to review audience implementation and activation across platform partners
  • Manage request intake and prioritization of xLOB requests and initiatives
  • Utilize holistic project management tools such as Jira, Airtable, and Google Sheets


Required Qualifications:


  • 2-4 years experience in Marketing Tech, Performance Marketing, Advertising
  • In-house Marketing or Agency experience
  • Detailed oriented with proven success in process development and execution
  • Strong background in Marketing and Advertising Technologies including familiarity with audience segmentation tools and strategies (e.g., tag managers, DMPs, and CDPs/CCDPs) and trends (e.g., identity resolution, global privacy regulations)
  • Experience working across marketing channels such as social, programmatic, search, CTV to achieve customer acquisition and retention goals


If you meet the required qualifications and are interested in this role, please apply today.


The Solomon Page Distinction


Solomon Page offers a comprehensive benefit program for hourly employees. We pride ourselves on offering medical, dental, 401(k), direct deposit and commuter benefits to our employees, including freelancers - which sets us apart in the industries we serve.


About Solomon Page


Founded in 1990, Solomon Page is a specialty niche provider of staffing and executive search solutions across a wide array of functions and industries. The success of Solomon Page reflects an organic growth strategy supported by a highly entrepreneurial culture. Acting as a strategic partner to our clients and candidates, we focus on providing customized solutions and building long-term relationships based on trust, respect, and the consistent delivery of excellent results. For more information and additional opportunities, visit: solomonpage.com and connect with us on Facebook, and LinkedIn.


Opportunity Awaits.