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DTC Paid Social Creative Strategist

2 months ago

Irvine, United States Cove Surf Company Inc. Full time

Job Summary

You will be the CMO's right-hand-man (or woman) when it comes to marketing. We run a lean, scrappy team at Cove, and want to add another player to it. You will be responsible for a large part of our paid social marketing strategy on TikTok and Meta platforms. This includes but is not limited to: ad creative strategy, ad creative conceptualization, ad creative generation, sourcing of content creators, creative ideation & development of campaigns for new products + brand activations, and identifying missed opportunities in our current paid social strategy.


Our Links

Website:

Instagram:

TikTok:


Essential Duties and Responsibilities:

  • Ideate/Conceptualize new offers surrounding our product with high margin + high conversion rates
  • Ideate/Conceptualize campaigns for our evergreen strategy + based around weekly product drops
  • Ideate/Conceptualize new photo + video creatives for our evergreen strategy + based around weekly product drops
  • Have oversight on the content creation necessary for your ad tests to come to life
  • Source & coordinate with content creators to generate additional creative assets as needed
  • Own & execute at an exceptional level the entire process from A to Z, you should be able to be asked for creatives for a specific product launch and be able to deliver a plethora of fully finished creatives


Knowledge, Skills, and Abilities:

  • Extensive experience generating concepts and creating ads for a DTC brand on both TikTok and Meta platforms
  • Extensive experience of the media buying process to understand how the ads will be used and what metrics determine a "winner" or "loser"
  • Ability to multitask and work in a fast-paced environment
  • Ability to communicate and work well with co-workers, and business contacts in a courteous and professional manner
  • Must have great follow up skills via email, phone, and/or other methods of communication
  • Meticulous and detail-oriented
  • Proficient organizational skills and ability to manage multiple projects at once
  • Outstanding time management skills: working to a deadline, working independently
  • Strong interpersonal skills, collaborative team player
  • Eager to grow and take on new responsibilities
  • Happy to embrace change and new challenges as marketplace shifts and consumer needs evolve


Education and Experience:

  • 4+ years’ prior experience working at a DTC Apparel Brand or comparable brand
  • Experience managing the paid social creative strategy for a $50M+/year brand
  • In depth knowledge of creative strategy on TikTok and Meta platforms, must have TikTok


Compensation/Location Details

Start Date: ASAP

Location: Remote and In Person in Lake Forest, CA 92630

Salary Range: $110,000 to $190,000+ Performance Based Comp. Potential


What’s in it for you?

Apart from an opportunity to work with a tight knit, fast paced, and high performing team - here are some of our perks:


2 Weeks PTO + Your Birthday

Tailored and individualized support & development opportunities

Flexible Working Culture at home & in the office

A collaborative, creative and inspiring working environment

Free Cove Gear

Medical, Dental, and Vision Insurance

401k Matching

Choice of hardware and access to the best software