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Customer Engagement Growth Strategist

2 months ago

Irvine, California, United States Taco Bell Full time

About Taco Bell

Taco Bell, established in California in 1962, has evolved from a local favorite known for its Crunchy Tacos to a global powerhouse with over 8,200 locations and 350 franchise partners, serving more than 42 million customers weekly worldwide. As the largest Mexican-inspired quick service restaurant (QSR) globally, we are part of Yum Brands, the largest restaurant group in the world.

Our connection with fans is rooted in our rebellious spirit and commitment to quality. We prioritize sustainable ingredients and innovative restaurant technology, striving to be inclusive and bold while challenging industry norms.

At Taco Bell, we celebrate diversity and encourage self-expression, all while having fun. We empower our teams and communities to embrace the Taco Bell culture.

Position Overview

The Customer Engagement Growth Strategist will lead the charge in enhancing Taco Bell's Loyalty Strategy, aiming to achieve key business and customer objectives. This role offers limitless potential: Collaborate across marketing, operations, technology, and Yum Brands to identify viable product opportunities and create a roadmap that aligns with business goals. The ideal candidate will possess a keen eye for detail and the ability to identify synergies across various projects.

The Loyalty Teams will focus on attracting new customers, converting digital users into loyalty members, and deepening customer engagement. This squad will utilize agile testing methodologies to quickly derive value from impactful initiatives, leveraging customer analytics to craft engaging experiences throughout the customer journey.

Key Responsibilities

  • Develop innovative test scenarios to enhance loyalty program acquisition and retention, aligning with business objectives and technical capabilities.
  • Drive customer loyalty strategies, optimizing programs across the customer lifecycle to influence acquisition, retention, and engagement.
  • Collaborate with cross-functional teams to design targeted campaigns and conduct backlog tests using integrated media channels to boost user acquisition and retention.
  • Lead product discovery initiatives, identifying problems to solve and defining new capabilities for the product backlog to meet squad objectives through agile practices.
  • Manage and refine the prioritized backlog, ensuring cross-functional alignment based on strategic business impact.
  • Work with senior leadership to identify impactful tests and maintain a healthy pipeline of innovative ideas.
  • Facilitate stakeholder collaboration and communication, building partnerships to ensure project alignment with organizational standards.
  • Collaborate closely with solution architects and development teams to understand technological enablers and constraints for new initiatives.

Qualifications

  • Bachelor's Degree or equivalent experience.
  • 8+ years in lifecycle marketing, growth marketing, customer acquisition, or related digital marketing roles.
  • Experience in building and executing strategic roadmaps in growth marketing, acquisition marketing, lifecycle marketing, CRM, or DTC environments.
  • Familiarity with agile methodologies and scrum practices is preferred.
  • Strong analytical skills with the ability to develop data-driven recommendations using structured methodologies.
  • Proven leadership capabilities in managing both direct and virtual teams, fostering collaboration.
  • Exceptional written and verbal communication skills, adept at managing stakeholder interactions.

Work Environment and Benefits

We offer a hybrid work schedule, onsite childcare, dining facilities, fitness amenities, and numerous other benefits including:

  • Flexible vacation policies and paid time off for volunteering.
  • Tuition reimbursement and educational support.
  • Generous parental leave and adoption assistance.
  • 401(k) plan with a matching contribution.
  • Comprehensive medical and dental coverage.
  • Employee discounts and additional perks.

At Taco Bell, we invite you to bring your authentic self and join our community of Cultural Rebels. We are committed to equity, inclusion, and belonging for all.