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E-Commerce Marketing Strategist for Amazon

2 months ago

Irvine, California, United States TP-Link USA Corporation Full time
Job Overview

TP-Link USA Corporation is on the lookout for an E-Commerce Marketing Strategist focused on Amazon.

As a prominent provider of consumer Wi-Fi networking solutions, TP-Link is dedicated to innovating products and technologies that enhance connectivity. Our expertise in networking positions us at the forefront of emerging technologies that enrich daily life, including smart home solutions. Our products and services are designed to simplify and secure everyday experiences.

Our modern workspace fosters collaboration and creativity. We offer a comprehensive benefits package, including fully covered medical, dental, and vision insurance, contributions to retirement plans, and generous paid time off. Our commitment to employee well-being includes health and wellness benefits, such as gym memberships and team-building activities.

Key Responsibilities:

  • Lead content creation for A+/GI/Bullets, focusing on crafting compelling narratives that highlight the value of our products.
  • Oversee marketing projects from conception to execution, including promotional banners, brand stores, and email content.
  • Collaborate with the marketing communications team to implement e-commerce initiatives effectively.
  • Identify and engage affiliates and partners to enhance traffic to TP-Link products across e-commerce platforms.
  • Assess and recommend marketing expenditures for Amazon and other online marketplaces to boost visibility and traffic.
  • Monitor and report on marketing budget allocations and campaign performance, providing detailed analyses of outcomes and return on ad spend.
  • Analyze sales data, market trends, consumer preferences, and competitor activities to refine marketing strategies.

Qualifications:

  • Bachelor's degree or equivalent experience.
  • At least 1 year of experience in a marketing role, particularly in e-commerce.
  • Familiarity with effective marketing practices for brand promotion on Amazon.
  • Strong copywriting and storytelling abilities.
  • Demonstrated success in executing marketing initiatives with measurable outcomes.
  • Enthusiasm for writing and creativity in content development.
  • Basic design skills using Adobe Photoshop are advantageous.

Compensation:

Salary range: $75,000 - $95,000 with potential for bonuses.

Company Culture:

TP-Link values ambitious individuals who are passionate about their contributions. As a global entity, we embrace diversity and encourage an entrepreneurial mindset. We are looking for team members who can significantly impact our U.S. operations.

TP-Link is an Equal Opportunity and Affirmative Action Employer M/F/D/V.