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Marketing Operations Audience Coordinator

3 months ago

New York, United States Russell Tobin & Associates Full time



What are we looking for in our Marketing Operations Audience Coordinator?

Marketing Operations Audience Coordinator

Contract: Sep 2024 – Mar 2025

PR: 45-55/hr (depending on YOE)

Hybrid in New York, NY

The Growth Marketing team is tasked with driving new subscriber growth for Company
Streaming globally. The team is responsible for the planning, execution and optimization
of user acquisition via paid media campaigns. The Paid Media Operations & Tech
team’s focus is to provide strategies, processes, and technologies that will enable
the company’s performance marketing to scale globally with consistency and excellence

RESPONSIBILITIES

  • Manage and distribute first party audiences to our marketing platforms utilizing our data management tools
  • Project manage and provide updates on critical audience initiatives
  • Audit and update our global audience setup and requirements
  • Build processes and tracking materials for internal teams that adhere to privacy and legal guidelines across Bus
  • Work with channel teams to review audience implementation and activation across platform partners
  • Manage request intake and prioritization of xLOB requests and initiatives
  • Utilize holistic project management tools such as Jira, Airtable, and Google

REQUIREMENTS

  • 2-4 years experience in Marketing Tech, Performance Marketing, Advertising
  • In-house Marketing or Agency experience
  • Detailed oriented with proven success in process development and execution
  • Strong background in Marketing and Advertising Technologies including familiarity with audience segmentation tools and strategies (e.g., tag managers, DMPs, and CDPs/CCDPs) and trends (e.g., identity resolution, global privacy regulations)
  • Experience working across marketing channels such as social, programmatic, search, CTV to achieve customer acquisition and retention goals
  • Bachelor's degree

Benefits that Russell Tobin offers:

Russell Tobin offers eligible employee’s comprehensive healthcare coverage (medical, dental, and vision plans), supplemental coverage (accident insurance, critical illness insurance and hospital indemnity), a 401(k)-retirement savings, life & disability insurance, an employee assistance program, identity theft protection, legal support, auto and home insurance, pet insurance, and employee discounts with some preferred vendors. 

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Rate/Salary: 45-55/hr