Product Marketing Manager

2 weeks ago

Austin, United States Synopsys Full time

We Are:

At Synopsys, we drive the innovations that shape the way we live and connect. Our technology is central to the Era of Pervasive Intelligence, from self-driving cars to learning machines. We lead in chip design, verification, and IP integration, empowering the creation of high-performance silicon chips and software content. Join us to transform the future through continuous technological innovation.

You Are:

You are a strategic thinker with a passion for technology and innovation. You thrive in dynamic environments and have a knack for translating complex technical concepts into compelling, customer-centric messaging. Your experience in product marketing, particularly in the processor IP domain, equips you with the knowledge and skills to understand market needs and craft strategies that drive demand and awareness. You excel in collaboration, working seamlessly with cross-functional teams to achieve common goals. Your analytical mindset ensures that your marketing strategies are data-driven and results-focused. With excellent communication skills, you can articulate your ideas clearly and persuasively, whether in written or verbal form. You are proactive, taking initiative to stay ahead of market trends and competitive landscapes, continually refining your approach to maintain a competitive edge.

What You‘ll Be Doing:

  • Developing and executing marketing strategies to drive demand, awareness, and perception for our RISC-V CPU, NPU, DSP, and other processor IP products.

  • Building detailed personas based on a deep understanding of the markets we serve to drive impactful marketing programs.

  • Creating differentiated, value-based product positioning and messaging frameworks.

  • Leading content creation across various platforms including web, e-marketing, presentations, press releases, webinars, videos, and more.

  • Using your knowledge and research around the competitive processor IP landscape to inform marketing tactics.

  • Collaborating with various stakeholders including product management, sales, digital marketing, PR, and brand teams to support go-to-market initiatives.

The Impact You Will Have:

  • Driving increased market awareness and demand for Synopsys‘ processor IP products.

  • Creating compelling, customer-focused messaging that resonates with target personas.

  • Enhancing Synopsys‘ competitive position through strategic marketing initiatives.

  • Enabling successful product launches and go-to-market strategies that result in increased sales and market share.

  • Providing valuable market insights to inform product development and marketing strategies.

  • Building strong relationships with cross-functional teams to ensure cohesive and effective marketing efforts.

What You‘ll Need:

  • Prior experience in a processor-related role.

  • Understanding of processor IP technology, market, and ecosystem.

  • Ability to understand and articulate technical concepts and translate these into customer-focused communications.

  • Data-driven, measured, and results-focused approach.

  • Experience in developing product marketing plans, positioning, and messaging.

  • Excellent communication skills and the ability to work with diverse teams.

  • B.S. degree in electrical/computer engineering is preferred.

Who You Are:

  • Strategic thinker with a passion for technology and innovation.

  • Excellent communicator with strong written and verbal skills.

  • Proactive and self-motivated, with a drive to stay ahead of market trends.

  • Collaborative team player who works well with cross-functional teams.

  • Analytical mindset with a focus on data-driven decision-making.

  • Adaptable and flexible, able to thrive in a dynamic environment.

The Team You‘ll Be A Part Of:

The Global Marketing and Communications Group is focused on selling our complete portfolio of EDA software, market-leading IP, and differentiated systems solutions combined with AI and Cloud offerings. Our culture is anchored on the relentless focus on Customer Success powered by a data-driven ‘Operating System‘.

Rewards and Benefits:

We offer a comprehensive range of health, wellness, and financial benefits to cater to your needs. Our total rewards include both monetary and non-monetary offerings. Your recruiter will provide more details about the salary range and benefits during the hiring process.

#SV-LI1


Inclusion and Diversity are important to us. Synopsys considers all applicants for employment without regard to race, color, religion, national origin, gender, sexual orientation, gender identity, age, military veteran status, or disability.



In addition to the base salary, this role may be eligible for an annual bonus, equity, and other discretionary bonuses. Synopsys offers comprehensive health, wellness, and financial benefits as part of a of a competitive total rewards package. The actual compensation offered will be based on a number of job-related factors, including location, skills, experience, and education. Your recruiter can share more specific details on the total rewards package upon request. The base salary range for this role is across the U.S.


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