Senior Product Marketer

1 week ago

Austin, United States Q2 Software, Inc. Full time
As passionate about our people as we are about our mission.

What We're All About:

Q2 is proud of delivering our mobile banking platform and technology solutions, globally, to more than 22 million end users across our 1,300 financial institutions and fintech clients. At Q2, our mission is simple: Build strong, diverse communities by strengthening their financial institutions. We accomplish that by investing in the communities where both our customers and employees serve and live.

What Makes Q2 Special?

Being as passionate about our people as we are about our mission. We celebrate our employees in many ways, including our "Circle of Awesomeness" award ceremony and day of employee celebration among others We invest in the growth and development of our team members through ongoing learning opportunities, mentorship programs, internal mobility, and meaningful leadership relationships. We also know that nothing builds trust and collaboration like having fun. We hold an annual Dodgeball for Charity event at our Q2 Stadium in Austin, inviting other local companies to play, and community organizations we support to raise money and awareness together.

The Job At-A-Glance:
Q2 is looking for an experienced Senior Product Marketer. As an expert in - and advocate for - the banking industry, you will be responsible for understanding industry trends and setting the marketing strategy that uniquely positions Q2 to solve challenges facing financial institutions, financial institutions end-users, and Q2 partners. Within this role, you will be focused on our Relationship Pricing and Profitability product portfolio collaborating with teams across the organization - including product management, marketing, customer success, and sales teams - to define and deliver targeted messaging and positioning, customer-facing content, go-to-market strategies, and innovate marketing programs that drive product adoption and accelerate growth. This role will require strong communication and writing skills with an ability to clearly articulate Q2's value proposition with a customer-first lens.

A Typical Day:
  • Deeply understands the Q2 product portfolio and business opportunities, including a thorough understanding of targeted markets, market needs and trends, industry regulations, innovative technology, value of opportunity, customer challenges and the competitive position of Q2 offerings.
  • Has subject matter expertise with industry trends impacting community to global-sized financial institutions related to pricing and profitability for commercial loans, commercial treasury and other fee-based income, and deposits.
  • Works closely with product management and engineering teams to influence product roadmaps and validate early product definitions with customers; incorporate learnings into product messaging and positioning strategies.
  • Applies industry expertise and Q2's market position to identify annual product marketing priorities of marketed solutions, products, and industry use cases.
  • Develops and executes go-to-market strategies that align with market needs, including messaging, positioning, product naming, and pricing strategies. Adjusts go-to-market approach as required based on customer, market, and sales feedback.
  • Messaging and Positioning (Tell the story)
  • Drives the overall product messaging and positioning with compelling value propositions that articulates the unique benefits of the Q2 portfolio, ensuring coherence and consistency of messaging across all customer touch points.
  • Translates technical features and capabilities into clear and compelling benefits-oriented messaging that resonates with decision-makers in the buying process.
  • Develops and refines target customer personas, understanding their pain points, challenges, and buying motivations to tailor messaging and positioning strategies accordingly.
  • Monitors competitor messaging and positioning strategies to identify opportunities for differentiation and refine our own messaging to maintain a competitive edge in the market.
  • Marketing Execution (Bring it the masses)
  • Plans and executes product launches, coordinating activities across marketing channels including digital, events, PR, and content marketing.
  • Creates and delivers presentations to clients and prospects through industry groups and strategic events (tradeshows, Q2 customer conference) to evangelize Q2 product portfolio.
  • Provides market insights and guidance that informs our demand generation, customer journeys, and thought leadership efforts; serve as a primary content and subject matter expert on a cross-functional team.
  • Analyze key performance metrics and market data to measure the effectiveness of product marketing initiatives and identify areas for optimization.
  • Enable & Educate (Activate the sales engine)
  • Partners closely with the Sales Center of Excellence team to create and maintain product enablement, including product demos, playbooks, and customer facing sales materials aligned to top industry use cases and product launches.
  • Trains sales and customer-facing teams on effective messaging frameworks and techniques to articulate value propositions and overcome objections in customer interactions.
Bring Your Passion, Do What You Love. Here's What We're Looking For:
  • Experienced & Strategic - Typically requires a Bachelor's degree and a minimum of 8 years of related experience; or an advanced degree with 6+ years of experience; or equivalent related work experience
  • Domain Expert - background in marketing to the banking and financial services market, with a focus on relationship pricing and profitability. You have a solid understanding of current market trends and dynamics, enterprise software trends, buying patterns, and trends/regulations impacting the industry landscape. Strong audience marketing skills and experience creating personas and messaging for various audience segments.
  • Tool Wizard - Proficient in productivity applications such as Microsoft Office, Wrike, etc. Comfortable using collaboration and CRM tools such as Microsoft Teams and Salesforce. You are familiar with marketing automation tools such as Marketo, Pardot and Omniture, and Google Analytics.
  • Evangelist- Power user of networking tools such as LinkedIn, X (Twitter), Facebook, and Instagram.
  • Data-Driven - Exceptional ROI-tracking skills, able to prove what is -or is not-working.
  • Strong Communicator and Presenter - Must be a strong public speaker, comfortable in front of large, senior groups, and a solid writer.
  • Cross-Functional Partner - Excellent people and management skills to interact with staff, colleagues, cross-functional teams and third parties. You are a team player
  • Customer obsessed. Deep understanding of the banking industry and their customers, pain points, and the context in which they work. You represent our customers with a strong voice across all conversations and projects.
#LI-BW1
#LI-Hybrid

This position requires fluent written and oral communication in English.

Applicants must be authorized to work for any employer in the U.S. We are unable to sponsor or take over sponsorship of an employment Visa at this time.

Health & Wellness
  • Hybrid Work Opportunities
  • Flexible Time Off
  • Career Development & Mentoring Programs
  • Health & Wellness Benefits, including competitive health insurance offerings and generous paid parental leave for eligible new parents
  • Community Volunteering & Company Philanthropy Programs
  • Employee Peer Recognition Programs - "You Earned it"


Click here to find out more about the benefits we offer.

How We Give Back to the Community:

You can learn more about our Q2 Spark Program, Q2 Philanthropy fund, and our employee volunteering programs on our Q2 Community page Q2 supports dozens of wide-reaching organizations, such as the African American Leadership Institute, and The Trevor Project, promoting diversity and success in leadership and technology. Other deserving beneficiaries include Resource Center helping LGBTQ communities, JDRF, and Homes for our Troops, a group helping veterans rebuild their lives with specially adapted homes.

At Q2, our goal is to be a diverse and inclusive workforce that fosters mutual respect for our employees and the communities we serve. Q2 is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status.

  • Senior Product Marketing Manager

    3 weeks ago

    Austin, Texas, United States Aquent Full time

    Senior Product Marketing ManagerAquent is seeking a seasoned Senior Product Marketing Manager to lead our Custom Compute and Storage product marketing efforts. As a key member of our team, you will be responsible for developing and executing go-to-market strategies that drive revenue growth and customer adoption.Key Responsibilities:Develop and execute...

  • Senior Product Marketing Manager

    3 weeks ago

    Austin, Texas, United States Aquent Full time

    Senior Product Marketing ManagerAquent is seeking a seasoned Senior Product Marketing Manager to lead our Custom Compute and Storage product marketing efforts. As a key member of our team, you will be responsible for developing and executing go-to-market strategies that drive revenue growth and customer adoption.Key Responsibilities:Develop and execute...

  • Senior Product Marketing Strategist

    3 weeks ago

    Austin, Texas, United States Q2 Software, Inc. Full time

    Job DescriptionQ2 Software, Inc. is seeking an experienced Senior Product Marketer to join our team. As a key member of our marketing organization, you will be responsible for developing and executing marketing strategies that drive product adoption and accelerate growth.Key Responsibilities:Develop and execute go-to-market strategies that align with market...

  • Senior Product Marketing Manager

    3 weeks ago

    Austin, Texas, United States Cadence Design Systems Full time

    Job Title: Senior Product Marketing ManagerCadence Design Systems is seeking a highly skilled Senior Product Marketing Manager to join our team. As a key member of our marketing team, you will be responsible for driving product success and delivering complete products to our customers.Key Responsibilities:Drive product success by driving customer success and...

  • Senior Product Marketing Manager

    2 weeks ago

    Austin, Texas, United States Tricentis GmbH Full time

    Product Marketing Role OverviewAs a Senior Product Marketing Manager at Tricentis GmbH, you will be responsible for developing and executing comprehensive product marketing strategies to drive awareness, adoption, and revenue growth for our quality engineering platform.Key Responsibilities:* Develop and execute go-to-market strategies for complex software...

  • Senior Product Marketing Specialist

    2 weeks ago

    Austin, Texas, United States Q2 Software, Inc. Full time

    About the RoleWe are seeking an experienced Senior Product Marketer to join our team at Q2 Software, Inc. As a key member of our marketing team, you will be responsible for developing and executing marketing strategies that drive product adoption and accelerate growth.Key ResponsibilitiesDevelop and execute go-to-market strategies that align with market...

  • Senior Product Marketing Manager

    1 month ago

    austin, United States Aquent Full time

    Sr. Director Product Marketing, Custom Compute & StorageHybrid remote locations ( Austin TX, Santa Clara CA, Bellevue WA, and Redmond WA)An industry leader in custom silicon solutions for accelerated infrastructure. We partner with customers to execute complex custom solutions with flexible engagement models using the most advanced technologies and IP. We...

  • Senior Product Marketing Manager

    4 weeks ago

    Austin, United States Aquent Full time

    Sr. Director Product Marketing, Custom Compute & StorageHybrid remote locations ( Austin TX, Santa Clara CA, Bellevue WA, and Redmond WA)An industry leader in custom silicon solutions for accelerated infrastructure. We partner with customers to execute complex custom solutions with flexible engagement models using the most advanced technologies and IP. We...

  • Senior Product Marketing Manager

    1 month ago

    Austin, United States Aquent Full time

    Sr. Director Product Marketing, Custom Compute & StorageHybrid remote locations ( Austin TX, Santa Clara CA, Bellevue WA, and Redmond WA)An industry leader in custom silicon solutions for accelerated infrastructure. We partner with customers to execute complex custom solutions with flexible engagement models using the most advanced technologies and IP. We...

  • Senior Product Marketing Manager

    3 weeks ago

    Austin, Texas, United States CyberArk Full time

    About CyberArkCyberArk is the global leader in Identity Security, providing comprehensive security solutions for any identity - human or machine - across business applications, distributed workforces, hybrid cloud workloads, and the DevOps lifecycle.The world's leading organizations trust CyberArk to secure their most critical assets. To learn more, visit...

  • Senior Product Marketing Manager

    3 weeks ago

    Austin, Texas, United States SHI International Full time

    About the RoleWe are seeking a highly skilled Senior Product Marketing Manager to join our team at SHI International. As a key member of our marketing organization, you will be responsible for developing and executing product marketing strategies that drive awareness and adoption of our cloud services and solutions.Key responsibilities will include creating...

  • Senior Technical Product Marketing Manager

    2 weeks ago

    Austin, Texas, United States MongoDB Full time

    Job DescriptionMongoDB is seeking a Senior Technical Product Marketing Manager to join our team. As a key member of our Developer Experience Product Marketing team, you will be responsible for positioning MongoDB with developers and enabling our partners in Marketing and Sales to succeed in developer-led and developer-influenced GTM motions.This role...

  • Senior Product Marketing Manager, Automotive

    3 weeks ago

    Austin, Texas, United States Amazon Full time

    Job DescriptionWe are seeking a highly experienced Senior Product Marketing Manager to lead our Automotive industry product marketing efforts. As a key member of our team, you will be responsible for developing and executing go-to-market strategies that drive customer adoption and revenue growth for our cloud-based products in the Automotive sector.Key...

  • Senior Product Marketing Manager for CyberArk

    3 weeks ago

    Austin, Texas, United States Cyberark Full time

    About CyberArkCyberArk is the global leader in Identity Security, providing comprehensive security solutions for privileged access management, business applications, distributed workforces, hybrid cloud workloads, and DevOps lifecycle.Our mission is to help organizations protect their most critical assets and secure their digital transformation journey.Job...

  • Senior Director of Product Marketing for Custom Storage Solutions

    4 weeks ago

    Austin, Texas, United States Crescent City Recruitment Group Full time

    Job Title: Senior Director of Product Marketing for Custom Storage SolutionsWe are seeking a highly experienced Senior Director of Product Marketing to lead our product marketing efforts for custom storage solutions. As a key member of our team, you will be responsible for developing and executing product marketing strategies to drive business growth and...

  • Senior Technical Product Marketing Manager

    3 weeks ago

    Austin, Texas, United States MongoDB Full time

    Unlock the Power of MongoDBMongoDB is on a mission to empower innovators to create, transform, and disrupt industries by unleashing the power of software and data. As a Senior Technical Product Marketing Manager, you will play a critical role in helping us achieve this mission by positioning MongoDB as the preferred data platform for building modern...

  • Senior Brand

    1 week ago

    Austin, United States Four Hands Full time

    Senior Brand & Product Marketing SpecialistDepartment: Marketing Employment Type: Full Time Location: Austin, Texas Description Headquartered in Austin, Texas, Four Hands is the leading global designer and wholesaler of lifestyle home furnishings. We design, manufacture, and distribute our products and support the growing needs of large retail chains,...

  • Senior Product Marketing Manager, CodeSign Protect

    3 weeks ago

    Austin, Texas, United States CyberArk Full time

    About CyberArkCyberArk is the global leader in Identity Security, providing comprehensive security solutions for any identity - human or machine - across business applications, distributed workforces, hybrid cloud workloads, and the DevOps lifecycle.The world's leading organizations trust CyberArk to secure their most critical assets. To learn more, visit...

  • Senior Vice President of Global Product Marketing

    3 weeks ago

    Austin, Texas, United States Procore Technologies Full time

    Job OverviewWe are seeking a seasoned Senior Vice President of Global Product Marketing to lead our product marketing efforts and drive business growth. As a key member of our leadership team, you will be responsible for developing and executing a comprehensive product marketing strategy that aligns with our company's overall vision and goals.The ideal...

  • Product Marketing Manager

    2 weeks ago

    Austin, Texas, United States ProCore CPA Full time

    At Procore, we're looking for a skilled Product Marketing Manager to join our team. This role will be responsible for defining and executing a product roadmap, working closely with cross-functional teams to drive business growth and customer satisfaction.Key Responsibilities:Partner with Product Management, UX, Design, and Engineering teams to develop and...