Lead Product Marketer

2 weeks ago

Austin, United States LeanDNA Full time

LeanDNA is helping solve the $150B problem that global manufacturers face-excess inventory tying up critical working capital and keeping manufacturing companies from being as efficient as they need to be. Without an effective way to optimize inventory, manufacturers are buying too much, too little, or placing inventory in the wrong place at the wrong time. Companies are stuck fighting operational fires related to critical inventory shortages, creating delays in delivering their product to customers on time.

LeanDNA's factory inventory optimization and shortage management solution quickly empowers supply chain professionals to dramatically reduce excess inventory, deliver on time, and establish operational command of their organization's inventory operations. LeanDNA optimizes the inventory management process by adding the much-needed (and much-appreciated) artificial intelligence into the forgotten area of the business: The factory. It's not just about smart inventory planning-true optimization occurs when procurement leaders have command over the operation, and the supply chain teams tasked with bringing those plans to life have total visibility, AI-driven recommendations, and a clear game plan for hitting their inventory goals every time.

We're looking for a dynamic, experienced product marketer to serve as the strategic lead for cultivating LeanDNA's market positioning, solution-oriented messaging and category growth trajectory. The Lead Product Marketer will report directly to the CMO and spearhead product marketing for our growing company, becoming an internal subject matter expert on understanding of our customers' and external market needs, the problems LeanDNA solves and value proposition of the business outcomes LeanDNA delivers, and serving as lead storyteller to help articulate LeanDNA's positioning and messaging externally.

The day to day of what you will do

  • Lead creation and execution of our product marketing strategy, including positioning of our platform, solution and use cases
  • Establish a deep understanding of our target audience(s), where LeanDNA adds value and how to sell and market to each of our personas
  • Develop and strengthen external market positioning and messaging to raise LeanDNA's relevancy and urgency for discrete manufacturers
  • Introduce a process and ongoing plan for product launch communication and promotion
  • Engage with customers, industry influencers and analysts to promote LeanDNA positioning and differentiation
  • Create marketing content & sales enablement material based on buyer personas and target audience dimensions in a variety of formats such as presentations, product solution overviews, white papers, demos, infographics, videos, data sheets, eBooks, web pages, online events, and industry conferences
  • Closely collaborate with Sales and Marketing teams to create and drive campaigns and presentations with both potential and existing customers
  • Work with different internal and external stakeholders to package the product in a way that resonates with our customers and end-users
  • Monitor the competition and larger market landscape for supply chain solutions to provide strategic insights that are relevant to the direction of the business and product
The right candidate profile
  • At least 5-7 years of experience in Enterprise B2B product marketing and developing GTM strategies
  • Previous experience in Supply Chain Management (SIOP, SIOE), Discrete Manufacturing Production and/or Procurement Operations
  • Interest and excitement to join a growth-stage startup with a high degree of empowerment and ability to make impact
  • Storytelling skills, ability to understand, synthesize and explain complex problems in simple terms
  • Excellent writing and communication skills with the ability to distill and synthesize complex concepts into clear, concise messages
  • Experience translating complex technical concepts and solutions into digestible content for our target market
  • A passion and curiosity for supply chain operational excellence and discrete manufacturing
  • Ability to drive communication processes and effectively lead cross-functional teams and initiatives
  • Have an innate drive to to deeply understand the customer and larger market dynamics around them
  • Be intellectually curious, seeking to develop expertise and stay abreast of industry trends
  • Have a high deal factor and creative problem solving mindset with the ability to manage cross functional collaboration and inputs in varied business situations
The IP and expertise you will develop and own
  • Our Customer: a keen understanding of what our customers want and need, today and in the future
  • Our product: a deep conviction of our product capabilities, strengths and ability to articulate the value of the product from a benefit-focus perspective
  • Our market: comprehensive perspective of the manufacturing and supply chain technology markets across tools used by different industries, how challenges are being overcome and perceived and where LeanDNA should be introduced as a needed, disruptive solution to introduce into the tech stack of the future
  • Our placement and messaging: cultivate where LeanDNA needs to sit in the mindset of our target audience and translate product functionality into benefits and solutions messaging and storytelling

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