Director, Product Marketing

2 days ago

Austin, United States Mediabistro Full time

Reports to: Chief Marketing Officer 

Position Overview

Baxter Planning is seeking a strategic and tactical Director of Product Marketing. The ideal candidate will drive the positioning, messaging, and go-to-market strategies for Baxter's portfolio of products. This role requires close collaboration with product management, sales, and marketing teams to build impactful programs that accelerate product adoption and revenue growth. The Director of Product Marketing will be pivotal in articulating Baxter's value proposition, addressing customer pain points, and ensuring market alignment. 

Key Responsibilities: 

  • Product Positioning & Messaging: Develop clear and differentiated positioning and messaging that resonates with target audiences and highlights Baxter Planning’s unique value in the service supply chain space. 

  • Go-to-Market Strategy: Contribute to product launches and execute go-to-market strategies to maximize market penetration and revenue generation. Ensure alignment with sales and marketing teams to drive successful product adoption. 

  • Market Research & Competitive Intelligence: Conduct thorough market research, competitor analysis, and customer segmentation to identify opportunities and market trends. Provide actionable insights to product teams for future product development and create competitive sales positioning.  

  • Analyst Relations: Collaborate with Thought Leadership team to maintain relationships with key industry analysts, including Gartner. Ensure Baxter Planning is included in relevant market reports and assessments, and effectively communicate the company's product strategy, market positioning, and differentiation to analysts. Regularly brief analysts on product updates and major company initiatives. 

  • Sales Enablement: Collaborate with sales teams to create compelling product collateral, presentations, and sales tools - including but not limited to content for competitive bids, competition capabilities overviews, and battlecards - that clearly communicate product benefits and competitive advantages. 

  • Customer Advocacy & Voice of the Customer: Understand the customer needs, behaviors, and business challenges. Use these customer insights to inform positioning of the Baxter products and services with empathy. Collaborate with customers to tell their story about their experience with the Baxter product portfolio through case studies and testimonials. 

  • Product Evangelism: Act as a spokesperson and thought leader for the company's product offerings at industry events, conferences, webinars, and other public-facing engagements. Identify opportunities to drive brand recognition and promote Baxter’s products through industry award submissions. 

  • Performance Measurement: Monitor and measure the effectiveness of product marketing initiatives and continuously optimize based on performance data and customer feedback. 

Qualifications: 

  • Education: Bachelor’s degree in Marketing, Business, or a related field. 
  • Experience: 7+ years of experience in product marketing, preferably within the SaaS software and/or supply chain industries. 
  • Industry Knowledge: Deep understanding of B2B software and supply chain management solutions, particularly supply chain planning, is required. 
  • Training: Pragmatic marketing training is preferred. 
  • Skills: 
  • Strong strategic thinking and analytical abilities. 
  • Proven ability to develop and execute successful go-to-market strategies. 
  • Excellent verbal and written communication skills, with the ability to craft compelling product narratives. 
  • Experience with sales enablement and customer-facing programs. 
  • Ability to work cross-functionally in a fast-paced environment and influence senior leadership. 
  • Personal Attributes: 
  • Results-driven with a focus on execution. 
  • Collaborative leader with a passion for mentoring and developing teams. 
  • Customer-centric mindset with a deep understanding of buyer personas and pain points.

  • Director of Product Marketing – SaaS, Cyber, Pre-IPO, Product

    2 days ago

    Austin, United States WMtech Full time

    Director of Product Marketing – SaaS, Cyber, Pre-IPO, Product & Lifecycle Marketing, AustinAre you ready to lead and shape the future of product marketing in a fast-growing industry? We’re seeking an experienced and dynamic Director of Product Marketing to drive strategy, product launches, lifecycle marketing, and customer engagement for our...

  • Product Director

    4 weeks ago

    Austin, Texas, United States Prosum Full time

    Product DirectorAre you a detail-oriented and strategic leader looking for a new challenge? We're seeking a Product Director to lead our Product team in creating a new, improved SaaS platform tailored for streaming solutions. The successful candidate will work closely with engineering teams to deliver high-quality, scalable products that meet quantifiable...

  • Alcohol Product Demonstrator

    4 weeks ago

    Austin, Texas, United States Product Connections Full time

    Job OverviewAt Product Connections, we're seeking a skilled Alcohol Product Demonstrator to join our team. As an Alcohol Sampler, you'll introduce customers to new and exciting items and brands by conducting alcohol tastings within a Sam's Club location.Responsibilities• Maintain a professional appearance consistent with the job requirements and specific...

  • WMtech | Director of Product Marketing – SaaS, Cyber, Pre-IPO, Product

    2 days ago

    austin, United States WMtech Full time

    Director of Product Marketing – SaaS, Cyber, Pre-IPO, Product & Lifecycle Marketing, AustinAre you ready to lead and shape the future of product marketing in a fast-growing industry? We’re seeking an experienced and dynamic Director of Product Marketing to drive strategy, product launches, lifecycle marketing, and customer engagement for our...

  • Director of Marketing

    4 weeks ago

    austin, United States Packed Party Full time

    Packed Party is a female-founded and led lifestyle gifting brand that encourages people to make every day a party with our fun and experiential products. Our items range from party packages to jewelry, drinkware, travel accessories, and more, all designed to bring smiles and start a party! In May of 2024, we joined the Bioworld family, a leading design and...

  • Director of Marketing

    4 weeks ago

    Austin, United States Packed Party Full time

    Packed Party is a female-founded and led lifestyle gifting brand that encourages people to make every day a party with our fun and experiential products. Our items range from party packages to jewelry, drinkware, travel accessories, and more, all designed to bring smiles and start a party! In May of 2024, we joined the Bioworld family, a leading design and...

  • Director of Marketing

    4 weeks ago

    Austin, United States Serenity Kids Full time

    SERENITY KIDS: Serenity Kids is cultivating health, equality, and sustainability through baby food high in healthy fat and protein and made with organic vegetables and meat from regenerative family farms. We make children healthier by offering nutrient-dense foods that taste great to kids and are convenient for parents. We envision a thriving planet where...

  • Director of Marketing

    1 month ago

    austin, United States Serenity Kids Full time

    SERENITY KIDS: Serenity Kids is cultivating health, equality, and sustainability through baby food high in healthy fat and protein and made with organic vegetables and meat from regenerative family farms. We make children healthier by offering nutrient-dense foods that taste great to kids and are convenient for parents. We envision a thriving planet where...

  • Director of Marketing

    2 months ago

    Austin, United States Serenity Kids Full time

    SERENITY KIDS: Serenity Kids is cultivating health, equality, and sustainability through baby food high in healthy fat and protein and made with organic vegetables and meat from regenerative family farms. We make children healthier by offering nutrient-dense foods that taste great to kids and are convenient for parents. We envision a thriving planet where...

  • Director of Marketing

    2 months ago

    austin, United States Serenity Kids Full time

    SERENITY KIDS: Serenity Kids is cultivating health, equality, and sustainability through baby food high in healthy fat and protein and made with organic vegetables and meat from regenerative family farms. We make children healthier by offering nutrient-dense foods that taste great to kids and are convenient for parents. We envision a thriving planet where...

  • Director of Marketing and Communications

    4 weeks ago

    Austin, United States Austin Urban Technology Movement Full time

    Director of Marketing and Communications Job Title: Director of Marketing and Communications Reports To: VP of Marketing and Communications FLSA Status: Exempt Date Prepared: September 2022 Job Summary The Director of Marketing and Communications at Austin Urban Technology Movement (AUTMHQ) is responsible for implementing and maintaining a robust strategic...

  • Director of Marketing

    3 weeks ago

    Austin, United States Xurrent Full time

    Join Xurrent, a dynamic and innovative company that is reshaping the landscape of IT Service Management (ITSM). At Xurrent, we believe in the power of transformation, not just in the solutions we provide to our clients, but also in the careers of our team members. As a leader in the industry, we are on a mission to attract the best talent, those who are...

  • Director of Sales

    3 weeks ago

    Austin, United States Hyatt Centric Austin-DowntownCongress Street Full time

    The Director of Sales, Marketing, and Events has direct oversight of the Sales, Marketing, and Events operations of the hotel. This highly visible role involves leadership and strategy development to achieve the hotel's revenue goals and increase market share performance. Reporting to the General Manager, the Director of Sales, Marketing, and Events is a...

  • Director of Sales

    3 weeks ago

    Austin, United States Hyatt Centric Austin-DowntownCongress Street Full time

    The Director of Sales, Marketing, and Events has direct oversight of the Sales, Marketing, and Events operations of the hotel. This highly visible role involves leadership and strategy development to achieve the hotel's revenue goals and increase market share performance. Reporting to the General Manager, the Director of Sales, Marketing, and Events is a...

  • Trade Marketing Director

    2 months ago

    Austin, United States Sesh Products Full time

    Company Overview:Sesh Products is a fast-growing company dedicated to providing safer and more effective nicotine alternatives. Our flagship product, the Sesh+ nicotine pouch, is leading the charge in modern oral nicotine solutions. We're on a mission to empower smokers and vapers to break free with innovative products that meet their needs. Join our dynamic...

  • Trade Marketing Director

    1 month ago

    austin, United States Sesh Products Full time

    Company Overview:Sesh Products is a fast-growing company dedicated to providing safer and more effective nicotine alternatives. Our flagship product, the Sesh+ nicotine pouch, is leading the charge in modern oral nicotine solutions. We're on a mission to empower smokers and vapers to break free with innovative products that meet their needs. Join our dynamic...

  • Director of Sales

    4 months ago

    Austin, United States Hyatt Centric Austin-DowntownCongress Street Full time

    The Director of Sales, Marketing, and Events has direct oversight of the Sales, Marketing, and Events operations of the hotel. This highly visible role involves leadership and strategy development to achieve the hotel’s revenue goals and increase market share performance. Reporting to the General Manager, the Director of Sales, Marketing, and Events is a...

  • Director of Sales

    4 weeks ago

    Austin, United States Hyatt Centric Austin-DowntownCongress Street Full time

    The Director of Sales, Marketing, and Events has direct oversight of the Sales, Marketing, and Events operations of the hotel. This highly visible role involves leadership and strategy development to achieve the hotel’s revenue goals and increase market share performance. Reporting to the General Manager, the Director of Sales, Marketing, and Events is a...

  • Director, Demand

    3 weeks ago

    Austin, United States Four Hands Full time

    Director, Demand & Growth MarketingDepartment: Marketing Employment Type: Full Time Location: Austin, Texas Reporting To: Ellie Sanchez Description Headquartered in Austin, Texas, Four Hands is the leading global designer and wholesaler of lifestyle home furnishings. We provide an elevated feel to the distinct pieces we design by blending styles, materials,...

  • Director of Marketing and Communications

    4 weeks ago

    Austin, Texas, United States Four Seasons Hotels Limited Full time

    About Four SeasonsOur company, Four Seasons Hotels Limited, is built on a foundation of exceptional hospitality and a commitment to excellence. We strive to create unforgettable experiences for our guests, residents, and partners, and we're seeking a talented individual to join our Sales & Marketing Team as Director of Marketing.The ideal candidate will...