Digital Marketing Manager

4 weeks ago

Ridgefield Park, United States EPITEC Full time

Epitec


Position: Marketing Manager


Job Type: W2 Contract


Location: Ridgefield Park, NJ (Hybrid)


Job Summary:

Epitec is seeking a Digital Marketing Manager CRM who will serve as an email marketing expert, building strong relationships with cross-functional teams to drive sales and develop impactful CRM programs. This role involves managing best-in-class CRM initiatives, including the development of test-and-learn activations, applying insights to future campaigns, audience management, and ensuring high standards of detail and quality assurance.


The ideal candidate is comfortable in a fast-paced environment and can quickly adapt to changing business needs. They should have the vision to identify new opportunities throughout the consumer engagement journey to enhance awareness, engagement, and conversion. Additionally, the role requires the ability to manage internal stakeholders across the organization and collaborate effectively in a highly matrixed environment, partnering with the Senior Manager to execute the day-to-day management of CRM channels across Home Entertainment categories.

  • Schedule: Monday - Thursday on-site; Fridays remotely.
  • Hourly Rate: $57 - 61/hourly with optional benefits plans.



Job Responsibilities:

  • Manage day-to-day CRM communications calendar and execution across all Home Entertainment categories.
  • Analyze post campaign performance.
  • Align CRM creative across HE teams to create fit-for-purpose, consumer-centric copy & content to impact the HE business driving traffic to samsung.com, yield conversions and being mindful of consumer journey phase and intent.
  • Partner with corporate marketing team, adhering to governance council processes, ensuring all documentation is complete so Home Entertainment campaigns are prioritized in the waterfall among other categories and receive fair share of voice within our email channel.
  • Manage execution of CRM campaigns via JIRA tickets with agency partners ensuring clear communication and prompt response time to ensure campaigns are sent on time and as intended.
  • Explore new ideas to find process efficiencies and offer forward-thinking solutions.
  • Setup briefs and manage tickets in JIRA to execute CRM programs in collaboration with agency partners.
  • Manage weekly inputs to governance council including campaign briefs, creative and post campaign analysis.
  • QA and provide clear feedback on email proofs across multiple devices.
  • Understand key product RTBs and nuances between models.
  • Understand audience segmentation, data science modeling and developing campaign audiences within a proprietary tool.
  • Manage agency outputs for CRM creative including ensuring creative aligns to brief, test plan is actionable, test and URL matrix is accurate.
  • Partner with Digital team members to understand workstreams for S.COM, social and paid media to ensure cohesive messaging and best landing experiences for email communications.
  • Collaborate with IMC and PM teams for creative feedback.
  • Clearly communicate stakeholder feedback to agency partners.
  • Share key activity updates as contributor of the weekly CRM share-out.



Required Education and Experience:

  • 5+ years of CRM planning and execution experience.
  • Previous Campaign analysis and optimization experience.
  • Day-to-day project and agency management experience.
  • Bachelor's degree in business, marketing, management, etc.
  • Knowledge of how to use Adobe XD and/or Figma is recommended.
  • High proficiency of Microsoft Office is required with an emphasis on quantitative analysis (Excel) and the creation of presentations (PowerPoint).
  • Knowledge of CRM principals and best practices as well as basic understanding of Adobe campaign manager, JIRA/Confluence and other data audience management systems.



Required Skills and Qualifications:

  • Strong analytical and quantitative skills including the ability to analyze reports, campaign performance and synthesize recommendations.
  • Strategy and business acumen.
  • Self-starter with desire to learn and contribute.
  • Great collaborator and strong communication skills.
  • Planning & organization to manage multiple campaigns and workstreams at one time.
  • Attuned to a teamwork environment, fast-paced rhythm, and a results-oriented culture.



Benefits:

  • Medical, Dental, PTO, Holiday tailored to meet your needs. 401K/Match, $15,000 Life Insurance, Award-Winning Employee Care Program. Established and highly regarded reputation with Green Card and H1 processing.



Why should you choose Epitec?

We started Epitec with a single focus, “Placing People First.” Knowing every good endeavor begins with listening and understanding, we’ve set about challenging every part of the employment process. Bringing the proper connections together for the perfect fit.


How is Epitec different?

Epitec gets to know our prospective employees, using these insights to locate the perfect placement for you. We are there, every step of the way. Providing a best-in-class compensation package combined with the opportunity to grow financially and personally through your work.


What is the result?

Epitec represents the world’s top companies and works to fill their open jobs with the world’s best talent. That’s led to Epitec servicing an impressive list of Fortune 100 companies. We've also won many awards, including one of Crain’s Detroit Business “Cool Places to Work,” and 101 Best & Brightest – local, national and elite winner. And that’s just the beginning, as we work to innovate the way the world thinks about employment.

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