Shopper Marketing Manager

3 weeks ago

Ridgefield Park, United States EPITEC Full time

POSITION:

Marketing Specialist


JOB TYPE:

Full-Time, Contract, Epitec W2


LOCATION:

Ridgefield Park, NJ


JOB SUMMARY FOR MARKETING SPECIALIST:


  • The main function of a marketing manager is to lead the research market conditions in local, regional, or national areas to determine potential sales of a product or service. A typical marketing manager is responsible for gathering information on competitors and methods of marketing and distribution.



RESPONSIBILITIES FOR MARKETING SPECIALIST:


  • Advise business and other groups on local, national, and international factors affecting the buying and selling of products and services.
  • Confer with legal staff to resolve problems, such as copyright infringement and royalty sharing with outside producers and distributors.
  • Develop pricing strategies, balancing firm objectives and customer satisfaction.
  • Direct the hiring, training, and performance evaluations of marketing and sales staff and oversee their daily activities.
  • Evaluate the financial aspects of product development, such as budgets, expenditures, research and development appropriations, and return-on-investment and profit-loss projections.
  • Formulate, direct and coordinate marketing activities and policies to promote products and services, working with advertising and promotion managers.
  • Identify, develop, and evaluate marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost and markup factors.
  • Negotiate contracts with vendors and distributors to manage product distribution, establishing distribution networks and developing distribution strategies.
  • Use sales forecasting and strategic planning to ensure the sale and profitability of products, lines, or services, analyzing business developments and monitoring market trends.
  • trong cross-functional collaboration skills; proven ability to lead initiatives across teams.
  • • Superior project management skills, including the ability to prepare written plans and schedules, identify objectives, coordinate and direct project teams and manage budgets.
  • • High level of confidence, integrity and enthusiasm that fits a fast-paced, energetic and proactive organization.
  • • Work independently and actively in a team environment to achieve business objectives, personal and team goals and complete assignments within established time frames and specifications.
  • • Excellent communication and presentation skills, with high attention to detail. Must be able to articulate clearly and effectively over the phone and through email.
  • • Excellent PowerPoint and Excel skills are critical in this role.
  • • Serve as the primary point of contact for assigned Retail accounts supporting marketing and campaign execution efforts (content, messaging, ad campaigns, creative approvals and others)



REQUIRED EXPERIENCE FOR MARKETING SPECIALIST:


  • Bachelor's degree in marketing or equivalent training required.
  • 8-10 years related experience required.
  • 7+ years of experience in marketing, 5+ years in digital marketing, advertising, or related field. Retail marketing experience required.
  • Must have experience working with National Retail customers (Best Buy, Costco, Walmart, etc.)



SKILLS AND QUALIFICATIONS FOR MARKETING SPECIALIST:


  • Verbal and written communication skills, negotiation skills, customer service and interpersonal skills.
  • Expert ability to work independently and manage ones time.
  • Strong mentoring skills necessary to provide support and constructive performance feedback.
  • Expert knowledge of principles and methods for showing, promoting, and selling products or services.
  • Expert ability to develop marketing and pricing strategy.
  • Expert knowledge of media production, communication and dissemination techniques and methods.
  • Lead regular customer-strategic planning and marketing calendar cadence with account teams
  • • Manage content launch processes and optimizations across Retail, including all Retail marketing, in-store experiences and websites
  • • Brief internal stakeholders and agency partners on projects that support Shopper Marketing efforts
  • • Report on project statuses, deliverables timelines, KPIs, and results to key stakeholders.
  • • Support efforts to create premium, curated and integrated customer experience journeys across retail
  • • Manage product experience lifecycle on retailer websites, including toolkit and assets updates, above-the-fold content and A+ / below-the-fold content launches
  • • Drive digital transformation and Omni Channel initiatives and executions to optimize the retailers’ online/ offline shopping experience
  • • Develop new processes to manage, streamline and support derivative products and club model communications
  • • Audit Retail account product display pages and provide opportunity assessments that outline strategies to enhance content
  • • Manage content DAM uploads, metadata development and folder structures for the marketing asset portal
  • • Execute with excellence and continually look to drive improvements
  • • Work cross-functionally to oversee the timely planning and execution of marketing campaigns and programs
  • • Work on multiple simultaneous marketing programs that require high-speed tactical execution
  • • Manage day-to-day relationships with internal teams and agency partners to deliver compelling and effective marketing (on/off-line) content.



Why should you choose Epitec?

We started Epitec with a single focus, “Placing People First.” Knowing every good endeavor begins with listening and understanding, we’ve set about challenging every part of the employment process. Bringing the proper connections together for the perfect fit.


How is Epitec different?

Epitec gets to know our prospective employees, using these insights to locate the perfect placement for you. We are there, every step of the way. Providing a best-in-class compensation package combined with the opportunity to grow financially and personally through your work.


What is the result?

Epitec represents the world’s top companies and works to fill their open jobs with the world’s best talent. That’s led to Epitec servicing an impressive list of Fortune 100 companies. We've also won many awards, including one of Crain’s Detroit Business “Cool Places to Work,” and 101 Best & Brightest – local, national and elite winner. And that’s just the beginning, as we work to innovate the way the world thinks about employment.

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