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Marketing Campaign Specialist

1 month ago

Raleigh, United States Motion Recruitment Full time

Our client, a global specialist in energy management and automation, is actively looking for a Marketing Campaign Specialist to join their team in Raleigh, NC This role is onsite 2 days a week with some domestic travel (less than 25%) so local candidates are required.


***This is a 9 month initial contract with the opportunity to extend and/or convert***


This Marketing Program Specialist will be responsible for tactical development, implementation, measurement & insights. This person will integrate inbound and outbound marketing tactics to acquire and retain customers. The expected outcomes for this role are to create brand awareness, drive demand generation, and to accelerate the company's digital marketing & event abilities through paid, owned and earned media.


Responsibilities

  • Contribute to a variety of MarCom campaigns by partnering with the Channel & Segment Marketing leaders, thought leadership team, deployment team, and internal/external agencies.
  • Contribute to and manage campaign calendar, program documentation, inbound/outbound assets, dependencies, deliverables, and timelines.
  • Own large and small scale end-to-end event planning – kits & content creation, manage vendor relations, stakeholder/staff scheduling & communication, coordinate booth plan & requirements for activation, manage invitations & registration, onsite event support, ensure adherence to budget, report on KPIs
  • Oversee work with the internal and external agency personnel & vendors – designers, animators, printers, etc.
  • Follow and communicate brand standards to all stakeholders
  • Orchestrate deployment team for media placements, paid search, web pages, marketing automation, events and public relations to ensure tactics are working in unison.
  • Devise A/B and multivariate testing techniques across channels (web, email, landing pages etc.) to make campaigns more effective in a short timeframe.
  • Deliver campaigns on time.
  • Proactively manage the campaign budget by taking corrective actions to throttle up/down based on performance.
  • Manage issues that arise during the campaign and escalate as necessary.
  • Monitor and report on health & velocity of the demand waterfall -impressions, web traffic, inquiries, opportunities, closed/won sales.
  • Provide detailed analysis and reporting of each campaign and/or tactic, including insights, interpretation, commentary and recommendations.
  • Usage of various marketing technologies – workflow management, content management systems, CRM, marketing automation, social media management, business intelligence, web analytics platforms.


Required Skills & Experience

  • Bachelor’s degree in marketing or communications required, professional project management a plus.
  • 3-5 years of campaign marketing experience with majority of experience centered around event planning and engagement via digital marketing channels including SEO/SEM, web, social, email, online advertising, and analytic tools
  • Brand experience in the industry and/or technology sector a plus
  • Demonstrated experience using data and metrics to measure performance and adjust accordingly
  • Strong verbal and written communication skills
  • Ability to travel domestically