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Marketing Communications Specialist

2 months ago

Raleigh, North Carolina, United States Workplace Options Full time
Job Description

**About the Role**

We are seeking a highly skilled Digital Marketing Specialist to join our team at Workplace Options. As a key member of our marketing team, you will play a pivotal role in executing digital marketing strategies, driving deeper brand awareness and engagement, while collaborating with our team members across content, product, and marketing.

Key Responsibilities:

  • Develop and Execute Digital Marketing Strategies: Manage social media strategy, planning content aligned to marketing objectives, while ensuring compliance with industry best practices and staying on top of trends.
  • Craft Engaging Content: Develop shareable and attention-grabbing copy and graphics for social media platforms, tailoring messaging to resonate with target audiences.
  • Promote Podcasts and Email Campaigns: Manage podcast promotion for a top 5% podcast, including designing graphics, publishing episodes to the website, and promoting on social media. Contribute to the development of email copy for campaigns, newsletters, and client communications throughout the customer journey.
  • Conduct Social Listening and Analytics: Conduct social listening to generate research for key campaigns and engage with audience and influencers. Track, interpret, and present social media and email newsletter analytics and trends, creating monthly reports and optimization plans based on data.
  • Additional Responsibilities: Any additional tasks pertinent to the position, as deemed appropriate by management.

Requirements:

  • Exceptional Marketing Copywriting Skills: Exceptional marketing copywriting skills with the ability to craft persuasive, engaging, and conversion-oriented messages for a C-suite audience.
  • SEO Principles and Experience: Understanding of SEO principles and experience publishing content that is informed by search engine best practices.
  • Design and Technical Skills: Basic design skills with Adobe and/or Canva tools. Experience using social media, email marketing, and web tools such as Hootsuite, Hubspot, Microsoft Dynamics 365, and Wordpress.
  • Data-Driven Decision Making: Ability to leverage data and analytics to refine content and strategies.
  • Project Management and Adaptability: Excellent project management skills and proficient in prioritization. Proactive and adaptable to a fast-paced, dynamic work environment.
  • Self-Starter and Passion for Learning: Self-starter with a passion for learning new skills and platforms.
  • DEI Concepts and Inclusive Practices: Understanding of DEI concepts and a passion for advancing inclusive practices (preferred).

What We Offer:

  • Full Benefits Package: Full benefits package, including paid time off, 401k match, training/tuition reimbursement, gym reimbursement, wellness rewards, access to EAP benefits and all WPO services, mentorship program, and employee exchange program.
  • Commitment to Employee Wellbeing: At Workplace Options, we champion wellbeing for our own employees as well as our clients. We strive to cultivate a space where diverse voices are not only heard but actively sought out and valued for the unique insights they bring.