![Motion Recruitment](https://media.trabajo.org/img/noimg.jpg)
Marketing Campaign Specialist
1 month ago
Our client, a global specialist in energy management and automation, is actively looking for a Marketing Campaign Specialist to join their team in Raleigh, NCThis role is onsite 2 days a week with some domestic travel (less than 25%) so local candidates are required.
***This is a 9 month initial contract with the opportunity to extend and/or convert***
This Marketing Program Specialist will be responsible for tactical development, implementation, measurement & insights. This person will integrate inbound and outbound marketing tactics to acquire and retain customers. The expected outcomes for this role are to create brand awareness, drive demand generation, and to accelerate the company's digital marketing & event abilities through paid, owned and earned media.
Responsibilities
- Contribute to a variety of MarCom campaigns by partnering with the Channel & Segment Marketing leaders, thought leadership team, deployment team, and internal/external agencies.
- Contribute to and manage campaign calendar, program documentation, inbound/outbound assets, dependencies, deliverables, and timelines.
- Own large and small scale end-to-end event planning - kits & content creation, manage vendor relations, stakeholder/staff scheduling & communication, coordinate booth plan & requirements for activation, manage invitations & registration, onsite event support, ensure adherence to budget, report on KPIs
- Oversee work with the internal and external agency personnel & vendors - designers, animators, printers, etc.
- Follow and communicate brand standards to all stakeholders
- Orchestrate deployment team for media placements, paid search, web pages, marketing automation, events and public relations to ensure tactics are working in unison.
- Devise A/B and multivariate testing techniques across channels (web, email, landing pages etc.) to make campaigns more effective in a short timeframe.
- Deliver campaigns on time.
- Proactively manage the campaign budget by taking corrective actions to throttle up/down based on performance.
- Manage issues that arise during the campaign and escalate as necessary.
- Monitor and report on health & velocity of the demand waterfall -impressions, web traffic, inquiries, opportunities, closed/won sales.
- Provide detailed analysis and reporting of each campaign and/or tactic, including insights, interpretation, commentary and recommendations.
- Usage of various marketing technologies - workflow management, content management systems, CRM, marketing automation, social media management, business intelligence, web analytics platforms.
Required Skills & Experience
- Bachelor's degree in marketing or communications required, professional project management a plus.
- 3-5 years of campaign marketing experience with majority of experience centered around event planning and engagement via digital marketing channels including SEO/SEM, web, social, email, online advertising, and analytic tools
- Brand experience in the industry and/or technology sector a plus
- Demonstrated experience using data and metrics to measure performance and adjust accordingly
- Strong verbal and written communication skills
- Ability to travel domestically
-
Digital Marketing Specialist
4 weeks ago
Raleigh, United States VisionPoint Marketing Full timeVisionPoint Marketing is a full-service marketing agency that specializes in higher education marketing, and we are searching for a Digital Marketing Specialist to join our benchmark-exceeding Media Team. The Digital Marketing Specialist is accountable for the successful creation, launch, and optimization of campaigns within their designated specialty (Paid...
-
Digital Marketing Specialist
1 month ago
Raleigh, United States VisionPoint Marketing Full timeJob DescriptionJob DescriptionVisionPoint Marketing is a full-service marketing agency that specializes in higher education marketing, and we are searching for a Digital Marketing Specialist to join our benchmark-exceeding Media Team. The Digital Marketing Specialist is accountable for the successful creation, launch, and optimization of campaigns within...
-
Enrollment Marketing Specialist
1 week ago
Raleigh, North Carolina, United States VisionPoint Marketing Full timeVisionPoint: Enrollment Marketing SpecialistVisionPoint is a premier marketing agency specializing in higher education, collaborating with institutions across the country. We are in search of a skilled Enrollment Marketing Specialist to enhance enrollment results for our client institutions. This position will focus on crafting and implementing thorough...
-
Digital Campaign Specialist
19 hours ago
Raleigh, North Carolina, United States Curtis Media Full timeAbout the RoleCurtis Media Group is seeking a highly skilled Digital Sales Professional to join our team in Raleigh, NC. As a Digital Account Executive, you will be responsible for selling digital campaigns across a wide range of digital products, working closely with our technology partner, Digital Coordinator, and Digital General Manager.Key...
-
Marketing Strategist
3 weeks ago
Raleigh, North Carolina, United States VisionPoint Marketing Full timeWhat Is VisionPoint?VisionPoint is a full-service marketing agency that specializes in higher education marketing. We partner with colleges and universities across the country to help them achieve their branding, marketing, and enrollment goals. Our portfolio features a range of award-winning campaigns and projects that we showcase at national conferences...
-
Strategic Marketing Consultant
1 week ago
Raleigh, North Carolina, United States VisionPoint Marketing Full timeJob OverviewAbout VisionPoint Marketing:VisionPoint Marketing is a comprehensive marketing agency dedicated to the field of higher education. We collaborate with educational institutions nationwide to help them achieve their branding, marketing, and enrollment objectives. Our portfolio showcases a variety of award-winning campaigns and projects presented at...
-
Marketing Campaign Coordinator
1 week ago
Raleigh, North Carolina, United States netPolarity Full timeJob OverviewThe Marketing Campaign Coordinator for the Americas Channel will work under the guidance of the Director of Americas Channel Marketing, playing a crucial role in assisting the National Partner Marketing Managers across the Americas.Key Responsibilities:Event Management: Coordinate logistics for regional webinars and seminars, including venue...
-
Strategic Marketing Consultant
1 week ago
Raleigh, North Carolina, United States VisionPoint Marketing Full timeAbout VisionPoint MarketingVisionPoint Marketing is a comprehensive marketing agency focused on the higher education sector. We collaborate with educational institutions nationwide to help them realize their branding, marketing, and enrollment objectives. Our portfolio showcases a variety of award-winning campaigns and initiatives that we present at national...
-
Retail Marketing Specialist
1 week ago
Raleigh, North Carolina, United States Staffing Full timePosition: Retail Marketing SpecialistLocation: Remote (Raleigh, NC Area)Schedule: Monday to Friday, 9 AM - 5 PMContract Duration: 5 monthsRole OverviewThe Retail Marketing Specialist is responsible for crafting marketing strategies by analyzing economic trends, understanding customer needs, and assessing competitive landscapes.Key Responsibilities1....
-
Campaign Marketing Specialist
3 weeks ago
Raleigh, United States netPolarity Full time $25 - $30Job DescriptionJob DescriptionThe Marketing Specialist, Americas Channel [contractor] will report to the Director, Americas Channel Marketing and will be responsible for supporting the 4 Americas National Partner Marketing Managers. Areas of responsibility include: Event Logistics Event logistics for regional webinar/seminar series Source venues,...
-
Senior Marketing Acquisition Specialist
1 week ago
Raleigh, North Carolina, United States Bandwidth Full timeJob OverviewWe are seeking a Senior Demand Generation Specialist to join our dynamic team at Bandwidth. This role is pivotal in driving our marketing initiatives and enhancing our customer acquisition strategies.Key ResponsibilitiesUtilize tools such as Salesforce and Marketo to manage and optimize marketing campaigns.Leverage analytics platforms like...
-
Marketing Strategist
3 months ago
Raleigh, United States VisionPoint Marketing Full timeJob DescriptionJob DescriptionWhat Is VisionPoint?VisionPoint is a full-service marketing agency that specializes in higher education marketing. We partner with colleges and universities across the country to help them achieve their branding, marketing, and enrollment goals. Our portfolio features a range of award-winning campaigns and projects that we...
-
Digital Media Strategist, Paid Search
19 hours ago
Raleigh, North Carolina, United States VisionPoint Marketing Full timeAbout the RoleVisionPoint Marketing, a leading Google Premier Partner, is a full-service marketing agency specializing in higher education marketing. We partner with colleges and universities nationwide to help them achieve their marketing and enrollment goals. Our portfolio features a range of award-winning campaigns and projects showcased at national...
-
Raleigh, North Carolina, United States VisionPoint Marketing Full timeAbout VisionPoint MarketingVisionPoint Marketing is a comprehensive marketing agency dedicated to the higher education sector, focusing on brand development, enrollment strategies, and CRM solutions. We collaborate with educational institutions nationwide to help them meet their branding, marketing, and enrollment objectives. Our impressive portfolio...
-
Brand Marketing Specialist
1 week ago
Raleigh, North Carolina, United States Red Bull Full timeJoin the dynamic team at Red Bull North America as a Brand Marketing Specialist. In this role, you will take charge of local sampling initiatives and collegiate marketing strategies to enhance product trial, support sales efforts, and cultivate brand loyalty through the Student Marketeer program. You will mentor Student Marketeers to effectively embody the...
-
Creative Copy Specialist
1 week ago
Raleigh, North Carolina, United States 919 Marketing Full timeJob OverviewSalary:Role SummaryThe Copywriter is an expert in crafting compelling narratives, aligning the tone, voice, and messaging of brands with their marketing strategies. This role requires a blend of creativity and flexibility to effectively serve clients while collaborating with internal teams to ensure that all deliverables are coherent and...
-
Marketing Communications Specialist
22 hours ago
Raleigh, North Carolina, United States Workplace Options Full timeJob Description**About the Role**We are seeking a highly skilled Digital Marketing Specialist to join our team at Workplace Options. As a key member of our marketing team, you will play a pivotal role in executing digital marketing strategies, driving deeper brand awareness and engagement, while collaborating with our team members across content, product,...
-
Creative Content Specialist
1 week ago
Raleigh, North Carolina, United States 919 Marketing Full timeJob OverviewSalary:Role SummaryThe Copywriter is an expert in crafting language, developing, refining, and/or enhancing the tone, voice, and messaging that aligns with brand marketing strategies. This individual will possess the creativity and adaptability to serve clients effectively while collaborating with internal teams to ensure consistency and impact...
-
Marketing Communications Specialist
5 days ago
Raleigh, North Carolina, United States Mktg House Ltd Full timeJob OverviewMktg House Ltd is seeking a highly motivated and detail-oriented Marketing Communications Specialist to join our dynamic team. As a key member of our communications department, you will play a critical role in crafting and disseminating messages that inform and engage our audience.Key Responsibilities:Assist in the development and distribution of...
-
Media Supervisor, Paid Search
1 month ago
Raleigh, United States VisionPoint Marketing Full timeJob DescriptionJob DescriptionVisionPoint Marketing, a Google Premier Partner, is a full-service marketing agency that specializes in higher education marketing. We partner with colleges and universities all over the country to help them achieve their marketing and enrollment goals. Our portfolio features a range of award-winning campaigns and projects which...