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Marketing Manager

3 months ago

Burnsville, United States Regalo International LLC Full time

Regalo International LLC and Carlson Pet Company are currently seeking a Marketing Manager to join our team In this new role, you’ll report directly to our VP of Marketing/Product development and be a driving force in creating marketing plans/strategies behind our products as well as managing our brand launches. Our ideal candidate will be a self-starter who enjoys making connections while helping promote and drive awareness of our new and existing products. This role will have no direct reports. Come be a part of a growing team


Duties and Responsibilities:

· Strategize marketing plans to create a demand for our products

· Oversee all PR efforts and strategy

· Work alongside our sales team to support promotions with retailers we have relationships with

· Pursue further relationships with retail partners

· Focus on brand awareness in the consumer market by doing market research and staying on top of trends: i.e. promoting our brand for baby registries, in store promotions, etc.

· Be mindful of how marketing strategies can support a strong ROI

· Assist with and/or manage PR strategies; experience connecting with publications and magazines is an added plus

· Strategize with our current marketing team to push partnerships with influencers and create social media campaigns for our products

· Manage social media and digital team

· Spearhead review programs

· Be able to put together and execute a yearly budget

· Manage recognition and rewards of our products: i.e. “National Parenting Product Awards”, etc.


An ideal candidate will have 5-10 years of experience in a similar role. A bachelor’s degree and experience with Marketing and PR in a retail/product development environment is a plus


A benefit package is available after 90 days of employment including: medical insurance, dental insurance, vision insurance, an HSA option, STD, LTD, Life/AD&D, 401k options with a match, and PTO.


Regalo International LLC and Carlson Pet Company are family-owned businesses that seek to provide safety, simplicity, and security to babies and pets. We create products such as safety gates, booster seating, play-yards, bath/potty chairs, travel solutions, pet strollers, etc. We are always evolving and placing new products in the marketplace to give parents and pet owners ease and peace of mind when doing everyday life. Visit our websites to learn more about our exciting products on the market: