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Senior Segment Marketing Communications Manager, Electro-Voice
6 months ago
The Senior Segment Marketing Communications Manager, Electro-Voice / Dynacord / Bosch Installed Sound will be innovative, and have the opportunity to lead, identify, and create solutions to business challenges, as well as influence or guide in matters related to marketing communications.
Our Installed Sound brands - Electro-Voice, Dynacord and Bosch - seek a seasoned global brand and marcom professional to join our crew. The role of Senior Segment Marketing Communications Manager has the exciting opportunity to mobilize the power of branding, digital marketing and events for our growing and dynamic business of professional sound. Do you have the insights, experience and skills to build up the right expert team, agencies, workflows and resources? Are you proficient in business-to-business marketing, targeted communications to users in key verticals and lead generation strategies? Join a team of highly experienced and passionate product management, business development, sales and marketing colleagues and represent the best brands in the business If this sounds like your world – read on...
The main responsibilities of this position include:
Owns the global marketing communications strategy for the segment – mobilizes the power of branding, digital marketing and events with dedicated segment budget and resources The ideal candidate will bring an understanding of the professional sound / professional audio market including the customers and markets served. Ability to grasp the nuances of these target audience(s), what they care about and the communications channels to best reach them, is critical to this role. Challenges the status quo and goes into new terrain to grow the brand(s) and extend our reach and impact – ensures the necessary tools and platforms are in place to mobilize effective business-to-business communications, targeted communications to users in key verticals, lead generation strategies, digital channels, reporting and analytics Active collaboration with senior leadership, global product management and regional stakeholders to understand the needs of the segment to steer prioritization and focus of the team and ensure context and relevance to the business Builds, empowers and nurtures a high-performing team of in-house experts Ensures a strong internal core team and network of resources required for effective marcom support dedicated to the segment in the region – personnel, agencies, workflows and budget digital resources for web, portals, social channels; lead generation; product rendering agencies; videographers; technical and quick-turnaround designers Speaks with data and insights through regular reporting on the effectiveness of brand channels and campaigns for brand awareness and lead generation. Presents and influences future investments and marketing activities to further the segment. Establishes, articulates and builds the brand positioning for the segment. Ensure alignment with other portfolios (sharing the same brand) as required. Responsible for brand and content direction and deployment for global brand campaigns and ensures regional and local campaigns contribute positively to a consistent global brand image Manages and maximizes global budget and resources Ensures a strong and effective digital channel strategy for the brand and segment. Ensures the segment has the communications channels and tools required.
Qualifications
Degree in Marketing, Communications, or related field Minimum of ten plus years of marketing communications experience Minimum of five plus years of digital marketing is required Experience leading and managing teams Ability to build and leverage key stakeholder business relationships to support goals and objectives Strong ability to make quick, effective decisions aligned to the overall marketing strategy. Excellent communication skills; both verbally and in writing. Must be a strong listener with the ability to understand different perspectives/views, determine a forward path, and execute. Experience in the respective industry an advantage (professional audio, proaudio, prosound) Ability to travel domestically and internationally up to 40% Language(s): English
Additional Information
All your information will be kept confidential according to EEO guidelines. By choice, we are committed to a diverse workforce - EOE/Protected Veteran/Disabled. BOSCH is a proud supporter of STEM (Science, Technology, Engineering & Mathematics) Initiatives: FIRST Robotics (For Inspiration and Recognition of Science and Technology) and AWIM (A World In Motion) Indefinite work authorized individuals only. Future sponsorship for work authorization is not available. Bosch Building Technologies intends to transform our business and thrive under new ownership We are committed to expand our business and looking for talented individuals to join us on this exciting journey Learn more here: