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Manager, Paid Social Media

1 month ago

Fort Lauderdale, United States YHVH Group I Talent Recruitment Agency Full time

Opportunity is based in Ft Lauderdale, FL

Onsite role with office days being Monday - Thursday; Friday remote (this is non-negotiable)


The Manager, Paid Social Media will place and manage client media buys on the major social platforms, including Meta, X, Pinterest, TikTok, and others. The Manager, Paid Social Media should have a strong foundation in planning, buying, reporting, and analytics within the social platforms, the ability to thrive in a fast-paced environment, and effectively communicate tactics and strategies to clients. This is a strategic and vital role within the Ad Platforms team


Responsibilities:

  • Create and manage direct response and branding campaigns across various social platforms
  • Analyze campaign specs (budget, creative, audience targets, timing, KPI’s, etc.) and provide feedback to clients on most effective tactics and strategies
  • Optimize media campaigns towards performance objectives and KPI’s
  • Analyze campaign data and develop tactics and strategies to optimize spend, while scaling spend and improving performance
  • Collaborate with internal teams (planning, buying, Ad Ops, programmatic) to communicate campaign goals and unique needs
  • Attend in-person meetings with clients, and communicate social media capabilities and benefits as needed
  • Analyze key metrics and modify strategy as needed
  • Compile and analyze campaign performance, identify trends, and proactively recommend opportunities for improvement to present to clients as well as internal teams.
  • Stay current on the latest trends and developments in social media


Requirements:

  • 5+ years of experience in paid social media, either agency or client in-house
  • Managerial experience
  • Strong communication skills, with ability to speak comfortably in front of clients; explain complex concepts
  • Ability to analyze social media metrics; and optimize media accordingly
  • Strong understanding of social platform algorithms, optimization levers, and ad products
  • Strong analytical skills, focusing on media performance and achieving results
  • Assist in educating and training new team members in paid social strategy, creation, implementation and reporting
  • Detail-oriented with strong project management skills. Ability to handle multiple projects with ease, prioritizing when necessary
  • Experience developing testing structures and compiling client-facing deliverables based on performance
  • Intermediate Excel skills