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Senior Google Analytics/GTM specialist

2 months ago

Chicago, United States VIBERTECH SOLUTIONS PRIVATE LIMITED Full time

100% remote

Position’s Contributions to Work Group:

- This position will execute data governance/quality and implementation execution, validation support, training, and strategy support for Google Analytics 360 Suite of products for all websites/applications under Client’s Google Analytics contract and act as an extension of Clients Google Analytics team.

- High Level Scope includes but is not be limited to GA team tracking setup validations, site developer question support, tracking needs for specific enterprise objectives, platform/system architecture and account design, cross site/domain clickstream data collection, user id (known contact) journey path collection, enhanced ecommerce for sales attribution, custom dimension and metrics collection for expanded analysis capabilities, event/behavior tracking, referral exclusion execution for improved data quality for users crossing enterprise sites, data auditing, goal configuration for enterprise KPIs, GTM tag and trigger configurations, 3rd party integrations with additional Client purchased platforms, use of Measurement Protocol, Server Side tracking execution and integration and use of Google and third party related APIs, etc.

Typical task breakdown:

- attending scrum meetings, facilitating meetings to ensure correct requirements, peer reviews, investigations, and implementations. 100% remote ok.

Work environment:

100% remote

Education & Experience Required:

- Bachelors degree is preferred plus 8+ years’ experience ( folks who have done very large scale of google analytics on mobile apps )

- If no Bachelor’s degree, then the candidate must have a minimum of 10 years’ experience who have done large scale of google analytics in mobile apps.

- Masters degree is nice but they still need to have large scale google analytics experience.

Technical Skills

(Required)

- Experience with large scale Google Analytics implementations using Google Tag Manager (GTM)

- Experience with GA4 migrations from GAUA

- Experience with Google Analytics mobile application development

- Proficiency with HTML, CSS, JavaScript and the document object model related to analytics tagging with Google Tag Manager

(Desired)

- Cookie consent management experience related to Google marketing platform data collection

- Knowledge of SQL for data science analysis and reporting

- Experience demonstrating analytical capabilities to various levels of leadership.

- Experience with Digital Marketing technologies, including campaign tracking and Salesforce Sales Cloud and Marketing Cloud Google Analytics integrations

- GCP & BigQuery