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AdTech Product Manager:
- Translate role. Take business needs and explain to the the tech teams.
- Project management and multitask. Able to handle several projects at once. Keep all parties informed and be on top of details.
- CAPI: Conversion API.
- Customer UX – Work with outside products/apps, assess user experience, and how to best continue the experience in the clients ecosystem.
- Feed and Vendor integration.
- Campaign optimization. We think this person is going to the store and buying X. We can learn Y.
- Ads and how ads work. Basic understanding of driving someone from an ad to one channel.
- Tagging and Tracking. Any experience with Google Ads, 360 Campaign Manager, etc., is a plus.
