Retail Marketing Manager

4 weeks ago

Coral Gables, United States Bvlgari Full time

Retail Marketing Manager LATAM & Caribbean


B V L G A R I is looking for a Retail Marketing Manager to join its Latin America & Caribbean team

Reporting to the Retail Marketing Senior Manager LATAM & Caribbean, this position is based in the Miami regional office, located in Coral Gables, Florida and covers the following stores:

Monobrand stores in selected Latin America and Caribbean countries (except Brazil and Mexico).

This position plays a crucial role in developing and executing strategic marketing initiatives that supports our stores for Bulgari Jewelry, Watches, & Accessories to achieve its business' goals and brand standards.


Objectives:

  • Develop and propose marketing events and activations concepts to support sales growth and profitability at store level.
  • Elevate our brand image in our stores, ensure our brand DNA is kept at the highest standards and coherent with HQ vision.
  • Devise a calendar of activities to support new client recruitment and retain our existing ones.
  • Ensure that activations meet ROI standards while maintaining a high level of execution and client experience


Key Accountabilities

  • Build and plan a tailored activation plan for each store (recruitment and appreciation) depending on opportunities, needs and budget.
  • Fully manage execution of marketing activations and events for our stores and out of stores working hand in hand with stores team, commercial, logistics, finance and security.
  • Identify per market our potential and recruit new clients (drive to store, partnerships…)
  • Develop appreciation moments activations for our existing clients (appreciation dinners…)
  • Have a performance - oriented vision to build the right activation calendar.
  • Be the main brand contact for the store managers on any additional marketing initiative and needs.
  • Work closely with regional commercial teams to ensure that commercial objectives and ambitions are accounted for in the proposed plans.
  • Liaise with regional and worldwide teams to appropriately integrate local marketing initiatives into overall regional and global strategy ensuring brand consistency.
  • Liaise with VM and ID teams to develop a cohesive and perfect brand image in the market including visuals update, curated product selection and appropriate VM tools to support our activations.
  • Coordinate with logistics, finance and security all necessary permits and suppliers for the execution of activities.
  • Oversee the vendor selection for decorative elements and oversee the production of supporting materials (invites, menus, collateral materials). Select and approve catering and beverage vendors.
  • Forecast and manage marketing tools, materials and gifting.
  • Process invoices related to event costs.
  • Consolidate, manage and control budgets for the allocated markets.
  • Report effectively all the activations and events to regional and HQ teams. Provide post event presentations, report and analyze the ROI for each event.


Key Requirements

  • Bachelor’s degree in Communications, Marketing or Business Administration Required. MBA is a plus.
  • Minimum of 3 years of relevant experience in luxury brands including but not limited to events, Marketing activations, VM, CRM.
  • Appreciation and understanding of the luxury industry
  • Excellent organization and planification skills
  • Be detail-oriented.
  • Strong interpersonal and relationship-building skills. Positive and focused professional team player.
  • Excellent communication skills and strong written and verbal skills
  • Highly proficient in Microsoft Word; Excel; PowerPoint: Outlook; Adobe Acrobat
  • 30% travel expected and able to travel to the countries mentioned above
  • Spanish and English are a must.

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