Email Marketing Manager

3 weeks ago


Coral Gables, United States Splendid Living, Inc Full time $65,000 - $78,000
Job DescriptionJob Description

About Chiragan:

Chiragan is a premier luxury department store, curating the finest European brands and exclusive collections. We pride ourselves on delivering exceptional products and a personalized shopping experience that reflects the elegance and quality of our offerings.

 

Job Summary:

We are seeking a skilled and creative Email Marketing Manager to join our team. The ideal candidate will be responsible for designing and executing our email marketing strategy, including setting up automated email sequences, crafting compelling copy for weekly emails, and managing the customer funnel to drive engagement and sales.

 

Key Responsibilities:

- Email Campaign Management: Develop, implement, and manage email marketing campaigns, including automated sequences, promotional emails, and newsletters.

- Copywriting: Write and edit engaging, on-brand copy for all email communications, ensuring consistency with Chiragan's tone and voice.

- Automation: Set up and optimize automated email sequences to nurture leads, engage customers, and drive conversions.

- Funnel Management: Monitor and manage the customer journey through the email funnel, identifying opportunities to improve engagement and retention.

- Analytics and Reporting: Track and analyze email campaign performance, providing regular reports on key metrics such as open rates, click-through rates, and conversion rates.

- A/B Testing: Conduct A/B tests to refine email content, subject lines, and calls to action, continually improving campaign effectiveness.

- Segmentation: Create and manage email lists, segmenting audiences based on behavior, preferences, and purchase history to deliver personalized content.

- Collaboration: Work closely with the marketing, design, and sales teams to align email strategies with broader marketing goals and promotional calendars.

- Compliance: Ensure all email communications comply with industry regulations and best practices, including GDPR and CAN-SPAM.

 

Qualifications:

- Bachelor’s degree in Marketing, Communications, or a related field.

- 3+ years of experience in email marketing, preferably in the luxury or retail industry.

- Strong copywriting skills with a keen eye for detail,

- Proficiency with email marketing platforms (e.g., Mailchimp, Klaviyo, HubSpot).

- Experience with email automation and CRM systems.

- Analytical mindset with the ability to interpret data and make data-driven decisions.

- Excellent organizational and project management skills.

- Creative thinker with a passion for luxury brands and customer experience.

 

 

Company DescriptionChiragan specializes in luxury home furnishings and curated wedding registries, offering an exquisite collection of bedding, tableware, decor, and premium products. We partner with renowned European brands including Bernardaud, Christofle, and St. Louis Crystal to provide timeless elegance and exceptional quality. Our carefully selected items reflect a commitment to sophistication and style, ensuring each piece enhances the beauty of your home. At Chiragan, we pride ourselves on personalized service, helping you create memorable, refined living spaces. Whether you’re furnishing your home or selecting wedding gifts, Chiragan brings a touch of luxury and elegance to every occasion.Company DescriptionChiragan specializes in luxury home furnishings and curated wedding registries, offering an exquisite collection of bedding, tableware, decor, and premium products. We partner with renowned European brands including Bernardaud, Christofle, and St. Louis Crystal to provide timeless elegance and exceptional quality. Our carefully selected items reflect a commitment to sophistication and style, ensuring each piece enhances the beauty of your home. At Chiragan, we pride ourselves on personalized service, helping you create memorable, refined living spaces. Whether you’re furnishing your home or selecting wedding gifts, Chiragan brings a touch of luxury and elegance to every occasion.
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