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Marketing Director

2 months ago

Charlotte, United States Search Solution Group Full time

Director of Marketing

Leads and manages the day-to-day marketing activities of a nationally branded company with a focus on maximizing profitability and building long-term customer relationships. Develops and implements marketing strategies to secure new corporate clients for business and maintain existing accounts. Oversees and assists the sales team in selling our local and national services.

JOB DUTIES

  • Directs the daily activities of a marketing team members. Mentors, coaches and provides support on larger and/or more complex accounts.
  • Develops and implements marketing strategies to increase market share.
  • SEO and exp running a Google ad campain is a must have.
  • Develops and monitors team member and department marketing goals.
  • Prepares and manages the annual department budget. Monitors the marketing performance to ensure actual marketing goals are met or exceed established plan and to accurately report variances.
  • Interfaces with regional marketing communications for regional and national promotions pull through.
  • Attends community and business-related events (e.g., Chamber of Commerce, trade associations) in order to develop relationships with community groups, associations and companies to increase brand/product awareness.
  • Maintains awareness of the market position by reviewing competitive reports, researching competitors' sales strategies and related activities.
  • Generates proposals, writes contracts, and prepares customer correspondence.
  • Assists with developing and updating sales collateral.
  • Implements a seamless turnover from sales to operations to ensure delivery of a consistent high level of service.
  • Prepares weekly and monthly sales reports.

EDUCATION AND EXPERIENCE

  • Bachelor's degree in business administration
  • 4+ years of sales and marketing experience
  • Supervisory experience

SKILLS AND ABILITIES

  • Willingness to travel locally and regionally on a regular basis and on a national basis occasionally
  • Proficient computer experience using Microsoft Office
  • Excellent leadership skills
  • Strong verbal and written communication skills
  • Excellent planning and organizational skills
  • Self-motivated
  • Strong presentation skills