Director of Marketing and Communications

2 days ago

Charlotte, North Carolina, United States BNI Full time
Job Title: Director of Marketing and Communications

CorporateConnections, a BNI partner company, is seeking a highly skilled Director of Marketing and Communications to join our team. As a key member of our leadership team, you will be responsible for developing and implementing strategic marketing and communication initiatives to enhance our brand awareness, reputation, and engagement with key stakeholders.

Key Responsibilities:
  • Develop and implement comprehensive marketing and communications strategies aligned with organizational goals and objectives.
  • Oversee the development and maintenance of our brand identity, ensuring consistency across all marketing materials and communication channels.
  • Lead the planning, execution, and evaluation of integrated marketing campaigns to drive brand awareness, engagement, retention, and support revenue generation in alignment with company strategies.
  • Manage the creation of compelling content for various channels, including digital platforms, social media, email marketing, and digital advertising.
  • Develop and implement internal communication strategies to ensure consistent messaging and alignment with our organizational values and objectives.
  • Oversee digital marketing efforts, including website management, SEO/SEM, email marketing, social media, and online advertising campaigns.
  • Collaborate with the Creative Design team on graphics and design support to develop visually stunning and emotionally resonant marketing campaigns and materials.
  • Provide leadership and guidance to the marketing and communications team, fostering a collaborative and high-performing work environment.
  • Develop and manage marketing and communications budgets, allocating resources effectively to achieve strategic objectives and maximize ROI.
  • Monitor and analyze marketing and communication performance metrics, providing insights and recommendations for optimization and continuous improvement.
Requirements:
  • Bachelor's degree in marketing, communications, digital marketing, media relations, or a related field.
  • Minimum of 5+ years in marketing or a related field.
  • Demonstrated ability to create and execute a communications strategy and marketing plan, including conceptualization, development, management, and production of print, digital, email, web, and social media marketing content and other materials.
  • Strong leadership skills with the ability to inspire and motivate cross-functional teams to achieve objectives.
  • Experience with evaluating and upgrading communications platforms, websites, and mobile applications to enhance the Member experience.
  • Experience with data analytics, surveys, and market research to identify and address Member needs across traditional and digital platforms.
  • Strong writing and editing ability, with demonstrated experience in writing reports and presentations, editorial, talking points, program-specific copy, storytelling about the organization's impact, annual report, and more.
  • Self-directed, motivated, confident leader with the ability to effectively manage multiple projects at once in an energizing, fast-paced environment.
  • Cross-functional collaborator with demonstrated ability to build relationships and engage with a diverse set of internal stakeholders, community leaders, and organizations.
Preferred Qualifications:
  • Experience leading a geographically diverse team, including international team members.
  • Experience with developing and marketing an Executive-level, luxury brand.
  • Video, online broadcast, and graphic design experience strongly preferred.
  • Proficiency in web design and development.
  • Familiarity with graphic design tools, such as Adobe Creative Suite.
  • Experience within the franchising industry is a plus.
Physical Demands and Working Conditions:

Sedentary work. Exerting up to 10 pounds of force occasionally and/or negligible amount of force frequently or constantly to lift, carry, push, pull, or otherwise move objects. Repetitive motion. Substantial movements (motions) of the wrists, hands, and/or fingers. The worker is required to have close visual acuity to perform an activity such as: preparing and analyzing data and figures; transcribing; viewing a computer terminal; extensive reading.

We are a company that focuses on Building Relationships. With that, we are only hiring for in-person opportunities based in our existing offices.

This is a full-time, exempt paid position. This job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.

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