Senior Marketing Director

1 day ago

Charlotte, North Carolina, United States Discovery Senior Living Full time
Job Title: Senior Marketing Director

Discovery Senior Living is seeking a highly skilled Senior Marketing Director to lead our marketing and brand strategy efforts in the Eastern US. As a key member of our leadership team, you will be responsible for developing and executing marketing plans that drive lead generation and conversion for our communities.

Key Responsibilities:

  • Develop and execute quarterly/annual marketing plans for communities, interpreting and synthesizing competitive knowledge and market research data to inform lead generation decisions, priorities, and goals.
  • Collaborate with DSL Marketing leadership on high-level strategic marketing initiatives to support community lead generation and lead conversion efforts.
  • Function as the trusted advisor on Eastern US national and regional brand marketing efforts.
  • Develop and execute new, robust campaigns to support brand awareness and lead generation goals, in collaboration with STAT Marketing and the Creative Project Manager.
  • Maintain DSL brand standards across all marketing efforts.
  • Analyze monthly lead generation performance, conducting channel analysis, tracking results, and reporting on ROI.
  • Manage investor relations pertaining to marketing strategy, including data analysis, reporting, performance call presentations, and any ad hoc requests.
  • Oversee and develop community budgets and analyze monthly financials.
  • Partner with corporate and regional sales leadership for ongoing discussions to support occupancy goals.
  • Collaborate with Marketing Communications on community public relations and media engagement.
  • Strategize special marketing events, including Charity Lead Generation, Grand Unveiling, Open House, and Grand Opening's.
  • Manage Eastern US operating company Division Marketing Managers who will assist in executing collateral, advertising, direct mail, special event plans, social media, reputation management, new marketing program materials, professional outreach marketing support, and community communications.
  • Assist with onboarding and training new team members on marketing best practices and programs.

Requirements:

  • Bachelor's degree in marketing or other related area of specialty with eight or more years of proven marketing strategy experience.
  • Preferred senior living, healthcare, real estate, or agency experience.
  • Experience in a lead generation environment.
  • Minimum five years analysis and reporting experience.
  • Experience developing short and long-term marketing strategies with traditional and non-traditional marketing channels and creating sales-driven messaging.
  • Ability to track, analyze, and report on ROI data.
  • Experience with budget management, GL codes, P & L reports, and forecasting.
  • Knowledge using Customer Relationship Management software.
  • Ability to thrive in a high-pressure environment.
  • Innovative spirit, receptive to change, and substantial organizational growth.
  • Superior communication skills with the ability to present to senior teams and investment partners.
  • Intense work ethic with a dedication to teamwork.
  • Strong attention to detail and deadlines.
  • Multitasking skills for handling multiple projects, cross-divisionally.
  • Critical thinking skills for identifying and addressing concerns.
  • Ability to build relationships and articulate ideas well.
  • Excellent grammar, editing, and copywriting skills.
  • Capacity to train and mentor other team members.

Benefits:

Discovery Senior Living offers a comprehensive benefit package, including medical, dental, vision, life, and disability insurances, paid time off, paid holidays, and a 401(k) plan with company match. We are an equal opportunity employer and welcome applications from diverse candidates.

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