Marketing Director

4 weeks ago

Charlotte, North Carolina, United States Royal Change Full time
About the Role

Royal Change is a dynamic digital fitness, nutrition, and apparel company seeking an experienced Marketing Director to drive our digital growth, community engagement, and apparel line marketing. As a key member of our team, you will develop, manage, and execute an integrated marketing strategy across multiple platforms to grow our global presence.

This is a highly demanding role, requiring strategic leadership, hands-on execution, and a results-driven mindset. You will be responsible for developing and executing a comprehensive marketing strategy, overseeing all marketing channels, and managing ecommerce strategies to increase revenue through the online store.

The ideal candidate will have a proven track record of driving ecommerce growth, leadership experience in a high-growth environment, and expertise in digital marketing, ecommerce, social media strategy, brand identity, and community growth.

Key Responsibilities:

  • Develop and execute a comprehensive marketing strategy for Royal Change's fitness brand, apparel line, and membership platform.
  • Oversee all marketing channels, including email campaigns, social media, YouTube, TikTok, website management, and paid advertising.
  • Manage ecommerce strategies to increase revenue through the online store.
  • Drive growth of Sydney Squad membership and community engagement through innovative campaigns and retention strategies.
  • Create and implement performance-driven marketing initiatives that achieve measurable outcomes.
  • Work with influencers to drive brand reach, ensuring seamless integration and maximum ROI.
  • Produce and oversee high-quality content in collaboration with the creative team, aligned with company goals.
  • Analyze consumer behavior, market trends, and competitors to consistently refine and optimize our approach.
  • Manage the marketing budget with a focus on efficiency and maximizing ROI.
  • Track, analyze, and present data on key marketing performance indicators regularly, making adjustments as needed.

Requirements:

  • Passion for fitness, nutrition, wellness, and apparel: This is non-negotiable. You must embody the brand values and mission in your work.
  • Proven success in digital marketing: You should have a strong portfolio of growing brands and ecommerce success.
  • Strategic leadership with hands-on execution: You'll need to wear multiple hats and pivot quickly.
  • Attention to detail and results-driven mindset: We are a growth-focused company, and every campaign must deliver value.
  • Creativity matched by analytical thinking: While innovation is key, results must drive your decisions.
  • Relentless focus on growth: Our goal is not just to maintain but to expand aggressively.
  • Extreme ownership: You are accountable for your quality of work, performance, and the brand's marketing success.
  • Communication skills: You'll need to clearly convey ideas and strategies, especially in collaboration with Dustin, Sydney, and the creative team.
  • Prioritization: Projects should be completed in a timely manner and you should take responsibility for making sure there is nothing left open ended for an extended period of time.

Must-Have Experience:

  • 5+ years in a marketing role with a proven track record of driving ecommerce growth.
  • 3-5+ years of experience in ecommerce with a focus on direct-to-consumer retail.
  • Leadership in a high-growth environment: You must have led marketing in a fast-paced company.
  • Experience in fitness, wellness, or apparel is a major plus.

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