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Senior Manager of Marketing and Recruitment

4 months ago

Blacksburg, United States Commonwealth of Virginia Full time

Job Description

This position provides marketing and recruitment support for professional master’s degrees, graduate certificates, and other programs for the Center for Leadership in Global Sustainability within Virginia Tech’s College of Natural Resources and Environment. The senior manager of marketing and recruitment is responsible for developing and implementing a comprehensive strategic plan for marketing and communications within the Center for Leadership in Global Sustainability to meet program goals for recruiting and enrolling graduate students. The marketing and recruitment senior manager will provide leadership and oversight for all marketing and communications efforts and channels and work closely with the program directors and coordinators to generate and funnel prospective student leads. The individual filling this position will use experience and knowledge of current and effective marketing strategies and channels to develop and implement holistic and specific marketing communications strategies. Key responsibilities will include developing a comprehensive marketing and communications plan, managing a digital advertising program, developing and editing written content and coordinating additional content (graphics, photography, etc.) to execute a variety of digital and print communications (ads, emails, web content, blogs, social media content, print materials, etc.), ensuring consistent brand messaging and adherence to university and AP style guidelines, and representing the center at in-person and virtual recruitment opportunities such as graduate school fairs, career fairs, and information sessions. We encourage applications from persons identifying with underrepresented groups, including but not limited to Black, Indigenous, Hispanic/Latinx, people of color, and underrepresented genders.

Required Qualifications

• A bachelor’s degree in communications, marketing, English, business, public relations, or a related/relevant area.
• Demonstrated professional experience in marketing, advertising, and/or sales across multiple marketing channels, including, but not limited to, digital marketing and social media.
• Demonstrated experience and success in digital campaigns, both paid and organic search, especially search engine marketing and social media, to generate sales/recruitment leads.
• Demonstrated ability to research, write, and edit original content for advertising, print, web, emails, and social media.
• Demonstrated experience with computer applications and tools, including, but not limited to, Microsoft Office products and website content management systems.
• Demonstrated experience working independently and in a team setting.
• Demonstrated experience managing multiple activities in a deadline-oriented environment while being highly organized and attentive to detail.
• Demonstrated experience collaborating and building productive working relationships.
• Demonstrated excellence in written and verbal communication.
• Demonstrated experience working with diverse stakeholders to manage expectations regarding competing priorities and deliverables.
• Demonstrated dedication to diversity, equity, inclusion, and a supportive and healthy organizational culture.

Preferred Qualifications

• A master’s degree in communications, marketing, English, business, public relations, or a related/relevant area.
• Demonstrated marketing and communications experience in higher education.
• Demonstrated knowledge of university and AP style.
• Basic photography and graphic design experience; demonstrated knowledge and experience with Adobe Creative Suite applications.
• Demonstrated knowledge and experience with CRM.

Required Application Materials

Curriculum vitae or Resume; Cover letter; a marketing and communications plan developed in a prior role OR a proposed plan based on your research regarding our work and focus

Appointment Type

Restricted

Salary Information

$80,000 to $85,000

Review Date

May 6, 2024

Additional Information

The successful candidate will be required to have a criminal conviction check.

About Virginia Tech

Dedicated to its motto, Ut Prosim (That I May Serve), Virginia Tech pushes the boundaries of knowledge by taking a hands-on, transdisciplinary approach to preparing scholars to be leaders and problem-solvers. A comprehensive land-grant institution that enhances the quality of life in Virginia and throughout the world, Virginia Tech is an dedicated to knowledge, discovery, and creativity. The university offers more than 280 majors to a diverse enrollment of more than 36,000 undergraduate, graduate, and professional students in eight , a , a college, , and . The university has a significant presence across Virginia, including the in Northern Virginia; the Health Sciences and Technology Campus in Roanoke; sites in Newport News and Richmond; and numerous and . A leading global research institution, Virginia Tech conducts more than $500 million in research annually.

Virginia Tech does not discriminate against employees, students, or applicants on the basis of age, color, disability, sex (including pregnancy), gender, gender identity, gender expression, genetic information, national origin, political affiliation, race, religion, sexual orientation, or military status, or otherwise discriminate against employees or applicants who inquire about, discuss, or disclose their compensation or the compensation of other employees or applicants, or on any other basis protected by law.

Please direct questions about this position to:

Emily K. Talley, Ph.D.
Center for Leadership in Global Sustainability
College of Natural Resources and Environment