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Business Development Executive

3 months ago

Salem, United States Salesable (Neo Kinetic Services) Full time

Overview:

We are seeking a dynamic and motivated Lead Generation Specialist to join our team. The ideal candidate will have a strong understanding of Cloud and CRM services and a proven track record of generating high-quality leads. This role requires excellent communication skills, strategic thinking, and the ability to work collaboratively with sales and marketing teams.

Key Responsibilities:

  • Lead Generation Strategy: Develop and implement lead generation strategies to drive new business opportunities for our Cloud and CRM services such as Azure, Salesforce, SAP, AWS, GCP
  • Market Research: Conduct thorough market research to identify potential clients and industry trends. Analyze data to understand customer needs and preferences.
  • Prospecting: Identify and target potential clients through various channels, including email, social media, webinars, and industry events.
  • Database Management: Maintain and update a robust database of prospects, ensuring accurate and up-to-date information.
  • Campaign Execution: Execute targeted lead generation campaigns, including email marketing, content marketing, and social media outreach.
  • Lead Qualification: Qualify leads based on predefined criteria to ensure they meet the company's ideal customer profile.
  • Collaboration: Work closely with sales and marketing teams to align lead generation efforts with overall business goals. Provide feedback on the quality of leads and campaign effectiveness.
  • Reporting and Analysis: Track and report on key metrics, such as lead generation performance, conversion rates, and ROI. Use data insights to refine strategies and improve results.
  • CRM Management: Utilize CRM systems to manage leads and ensure a seamless handoff to the sales team. Ensure all interactions and follow-ups are recorded accurately.
  • Continuous Improvement: Stay up-to-date with industry trends, emerging technologies, and best practices in lead generation. Continuously seek ways to optimize and innovate lead generation processes.

Qualifications:

  • Education: Bachelor of engineering, MCA and an MBA would be an added advantage
  • Experience: Minimum of 3 years of experience in lead generation, preferably in the technology sector focusing on Cloud and CRM services.
  • Skills:
  • Strong understanding of Cloud and CRM services and their value propositions.
  • Proficiency in using CRM software (e.g., Salesforce, HubSpot) and marketing automation tools.
  • Excellent research and analytical skills.
  • Strong written and verbal communication skills.
  • Ability to work independently and as part of a team.
  • Experience with email marketing, social media, and content marketing strategies.
  • Ability to manage multiple projects simultaneously and meet deadlines.