Merchandise Marketing Funnel Hacker Director

1 month ago

Provo, Utah, United States Angel Studios Full time

Summary/objective:

Marketing expert with experience driving aggressive annual E-Commerce revenue growth of $10M+. This role involves extensive expertise in Shopify stores, marketing strategy and execution, resulting in overall merchandise sales growth.

Essential functions

  • Build, test and optimize the sales and marketing process for merchandise, leveraging competitor processes, testing across multiple marketing and distribution channels and utilizing trends that work
  • Build audiences through targeting and marketing and increase customer lifetime value
  • Achieve quotas for shopify stores and develop new strategies to high growth sales
  • Creative plan merchandise marketing strategy plans for existing products, new launches, and item phase-outs 6 months in advance
  • Evaluate and identify various aspects to utilize growth trends (price, categories, occasions, etc.)
  • Collaborate with heads of Merchandise and E-Commerce to direct merch marketing efforts across Angel teams: Ecommerce, Ad buying (social & search), organic social, email, Content Apps (TV, Mobile, Web), YouTube, influencers/affiliate program, blog, livestreams, & theatrical ticket flow
  • Own and improve procedures and tools such as sales landing pages, home pages, web pages that convert, retargeting ads, social media, & email sequences
  • Craft relevant and irresistible offers. Engage with and provide customers with increasing value at each stage in the funnel
  • Implement processes to achieve data driven inventory plans
  • Identify ways to blitz the market through innovative strategies and unique campaigns
  • Must attend and contribute to regularly scheduled staff meetings
  • Proficiency in speaking, reading and writing in the English language required. Additional language proficiency is a plus

Reasonable accommodations may be made to enable individuals with disabilities to perform these essential functions.

Competencies

  • Funnel hacking
  • Marketing Strategy, Ecommerce Marketing, Cross-Channel Marketing, Social Media Marketing/Advertising, Digital Marketing/Advertising, Search Marketing, Email Marketing, and Brand Marketing
  • An exceptional listener with excellent written and verbal communication skills.
  • Proficiency with Microsoft Office and Google Workspace.
  • Detail-oriented perspective and able to pick up on overlooked details.
  • Organization and time management.
  • Able to maintain confidentiality of information.
  • Must be able to manage multiple assignments, set priorities, and adapt to changing conditions.
  • Resourceful and able to problem-solve and manage tasks with ambiguity.
  • Willing to perform an array of tasks both in and out of the office.
  • Can take feedback to tasks and assignments positively and create better solutions.
  • A quick study, able to pick up new skills and learn how to use new programs.
  • Must participate in setting and achieving regularly scheduled and outlined objectives.
  • Ability to take individual ownership, execute with high energy, share context, insist on candor with positive intent.
  • Proven ability to drive successful high growth sales
  • Innate ability to identify what makes products memorable/successful and how to strategize into sales campaigns
  • Strong research skills

Expectations at Angel Studios:

  • Amplify light in every action.
  • As the owner of your outcomes, you are empowered to break down silos and coordinate with any and all people you need in order to reach your goals.
  • You are ultimately responsible for achieving the outcomes while also using resources wisely - whether that be money, people, or time.
  • Know your customer - it might be our viewers, investors, creators, or internal Angel Teams. Ensure you understand your customer and are providing what THEY need and not just what you want to build.
  • You OWN the success of your team members, including hiring, onboarding, goals, performance management, raises, terminations, etc.
  • Hold team members accountable to their goals - help them grow and make the most of the resources they bring. Document their performance for reviews.
  • Create opportunities for team members to take initiative and ownership.
  • Give consistent and timely candid feedback with compassion - your team members need to know where they stand at all times. If you find yourself doubting a team member, address it swiftly with actionable feedback.
  • Contributes in a way that moves the Angel mission forward and exemplifies the team qualities required for working at Angel.
  • When faced with roadblocks, mistakes or unforeseen circumstances, consistently and proactively find creative solutions and/or break down barriers to handle the challenge or complication. (Focus is on creating/building/testing/learning/resolution rather than getting stuck and identifying or placing blame).

Other duties:

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the team member for this job. Duties, responsibilities and activities may change at any time with or without notice.

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