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Global Digital Marketing Senior Manager

2 months ago

Denton, Texas, United States Tetra Pak Full time

At Tetra Pak we commit to making food safe and available, everywhere; and we protect what's good – protecting food, protecting people, and protecting the planet. By doing so we touch millions of people's lives every day. And we need people like you to make it happen.

Global Digital Marketing Senior Manager

Are you ready to create a profit driving story based on customer acquisition, retention and high value output? We're seeking a hands-on Global Digital Marketing Senior Manager to join our Marketing team. With your solid B2B Digital Marketing experience, you will be the driving force behind designing how a Marketing-influenced sales pipeline can transform our future state to nurture growth at Tetra Pak.

This is a permanent position based within the Dallas-Fort Worth area. You will be meeting with a multi-cultural group of stakeholders at the Denton office and will be providing support across different time zones on a need basis. You will report to the Global Product Marketing Director based in Sweden.

The hybrid position requires being on-site at the Denton office about 3 days a week.

Tetra Pak is not considering applicants (Internal or External) who require International relocation to the United States.

What you will do

As a Digital Marketing Senior Manager, you will be an essential part of planning and executing high-impact B2B activities to drive conversion rates, all with the objective of creating a robust sales pipeline to drive growth within Tetra Pak's three business areas.

Main responsibilities:

  • Marketing Leads Management: Secure process governance and alignment with other functions (Communications, Sales, Sales Management) to improve Marketing-sourced leads to opportunity conversion.
  • Digital Marketing optimization: Optimize digital marketing processes with a sales-driven mindset, bringing continuous improvement and strategic ways to achieve objectives.
  • Product and Portfolio Marketing: Prioritize solution/product marketing needs together with Product Management and market needs: What to promote (products & solutions), Where to promote (key markets for each strategic initiative), to Whom (locomotives selected by the markets/channel partners, key segments from on installed base analysis etc) and How (digital marketing, including ABM, and traditional off-line marketing activities)
  • Deliver on performance indicators: your success will be measured by the aggregated view of engagement in key projects, Marketing activities-sourced sales leads conversions and net sales.
We believe you have
  • At least 7 years working with B2B Digital Marketing in the USA, collaborating on projects with sales and marketing teams.
  • Proven record of executing Digital Marketing campaigns in a B2B company.
  • Proficient in Marketing Automation tools, such as Account Engagement (Pardot). Having a Salesforce certification is an advantage.
  • A Bachelor's degree in Marketing, Business Administration, Communications, a related field or equivalent experience
  • Excellent communication skills, focused on clarity and assertiveness, together with the ability to effectively convey ideas.
  • If you believe you tick the boxes, even if not all, we would love to receive your application

We Offer You

  • A variety of exciting challenges with ample opportunities for development and training in a truly global landscape
  • A culture that pioneers a spirit of innovation where our industry experts drive visible results
  • An equal opportunity employment experience that values diversity and inclusion
  • Market competitive compensation and benefits with flexible working arrangements

Apply Now

If you are inspired to be part of our promise to protect what's good; for food, people, and the planet, apply through our careers page at

This job posting expires on July 24, 2024.

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.