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**Chief Marketing Officer

2 months ago

Denton, Texas, United States Sally Beauty Full time
About the Role

We are seeking a highly skilled Marketing Team Lead to drive strategic initiatives and ensure measurable results for Sally Beauty Holdings.

Key Responsibilities:
  • Lead a dynamic team of marketing professionals in driving strategic initiatives and ensuring measurable results.
  • Foster a culture of innovation, inclusion, and creativity while articulating the brand's vision and mission.
  • Recruit, hire, develop, and performance manage team members to deliver business objectives while providing feedback and fostering growth.
  • Oversee external agencies and vendors, ensuring seamless collaboration while working cross-functionally with merchandising, store operations, e-commerce, and customer insights and activation.
  • Utilize effective project management skills to execute campaigns and track progress while utilizing a data-driven approach and assessment method.
  • Develop data-driven strategies to drive customer acquisition and revenue while optimizing for return on ad spend, customer acquisition cost, and lifetime value.
  • Lead creative teams in the development of impactful campaigns, visuals, and content while fostering innovation and creative approaches.
  • Oversee content creation, ensuring it aligns with brand voice and tone to resonate with our customers.
  • Review and approve marketing collateral, including website copy, emails, and ads.
  • Support brick-and-mortar stores to execute all marketing and promotional campaigns.
  • Lead integrated marketing efforts to develop holistic strategies to seamlessly flow across all channels – cross-functional collaboration is a must.
  • Crucial role shaping the overall customer experience and brand perception by communicating the Sally brand values, promise, mission, and personality.
  • Collaborate cross-functionally to map out customer journeys from awareness to post-purchase, ensuring a seamless and delightful experience.
  • Develop social media strategies to engage our audience, enhance brand sentiment, and drive sales.
  • Manage external communications through public relations campaigns, crisis communication, and cultivate relationships with media outlets and influencers as necessary.
  • Stay attuned to customer feedback, trends, and emerging technologies.
  • Develop innovative solutions based on customer needs to improve experiences.
Requirements:
  • Masters or Bachelor's Degree in Marketing or related field preferred, or equivalent combination of education, training, and experience.
  • At least 15 years of direct marketing experience preferably in the retail industry and at least ten years of management experience.
  • Experience in marketing planning, advertising, and direct marketing communications.
  • Experience directing, briefing, and motivating creative teams and reviewing/enhancing marketing materials.
  • Business and marketing acumen with a knowledge and appreciation of the creative product/process.
  • Proven track record in integrated marketing and successful campaign execution.
  • Strategic Thinker with passion for creativity.
  • Effective Communicator with strong leadership and collaboration skills.
  • Problem Solver/Decision Maker with strong analytical skills and data-driven decision making.
  • Passion Learner that stays ahead of industry trends and fosters innovation.
  • Customer Focused Partner and digitally fluent.
  • Results Driver that executes and adapts plans and keeps up with the pace of the business.
About Sally Beauty Holdings:

Sally Beauty Holdings is the world's largest distributor and retailer of professional beauty products based on a store count of more than 3,700 stores in 13 countries.

Sally Beauty stores operate throughout the United States and Puerto Rico, Canada, Colombia, Mexico, Peru, the United Kingdom, Belgium, Chile, France, Ireland, the Netherlands, Spain, and Germany.

Sally Beauty stores service both retail consumers and salon professionals by offering up to 10,000 products for hair, skin, and nails through professional lines such as Clairol, L'Oreal, Wella, and Conair, as well as an extensive selection of proprietary merchandise.

Benefits:
  • Competitive salary
  • Outstanding benefits package
  • Flexible schedules