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Business Development Manager

4 months ago

Philadelphia, Pennsylvania, United States Ballard Spahr LLP Full time
Department: Marketing/Communications
Job Description:

Ballard Spahr has a great opportunity currently available for a dynamic and successful business development professional to join the Marketing team as a Business Development Manager (BDM) supporting the Litigation department.

The successful candidate will be an important part of our Business Development and Marketing team and will be required to work closely with department leadership, practice group leaders, industry team leaders, Marketing department leadership, attorneys, and other marketing team members to support the development of new business and to deepen existing client relationships.

The BDM is responsible for developing and implementing business development plans, as well as identifying opportunities for current and potential clients. In addition, the BDM will be integral in building brand awareness for the firm, aligning those efforts with broader firm and department goals. Successful team members must be resilient, focused, creative, and demonstrate a collaborative and consultative working style.

Essential Functions:

  • Working with Department Chairs, Practice Group and Industry Team leaders to create and implement strategic business development plans and promoting the firm's services while understanding, addressing, and aligning our efforts with targets' and clients' objectives
  • Developing and maintaining a rolling pipeline which tracks targets, opportunities, and progress updates to help attorneys achieve goals
  • Providing business development coaching in group and one-on-one settings and supporting lawyers in the development of their individual attorney business development plans
  • Managing and driving follow up on assigned business development initiatives and coordinating business development efforts across practices and industries
  • Assisting with the development and management of practice group and industry team marketing budgets, including providing insight into the return on investment of expenditures
  • Providing ongoing marketing research, competitive intelligence and analysis; gathering intelligence on emerging market and industry trends to provide attorneys with an understanding of the competitive landscape and to position the firm for increased effectiveness in winning new business
  • Managing the compilation, development and maintenance of relevant database contacts/mailing lists
  • Working with the Director of Communications and the PR team to identify press opportunities
  • Providing strategic guidance to attorneys and collaborating with the Proposal Team on relevant content and positioning for pitch materials, proposals, and RFP responses; and occasionally lead proposal responses
  • In collaboration with the client events and communications teams, overseeing the strategy and development of events, sponsorships and other marketing/communications activities
  • Building relationships with key industry and practice group organizations as a market-facing resource and ambassador for the firm
  • Ensuring the compilation and maintenance of relevant practice-related content, materials, and experience

The ideal candidate will demonstrate independent judgment, strategic and diplomatic thinking and have the ability to lead business development efforts while building consensus. The ability to handle multiple projects and deadlines, combined with a strong work ethic and a team player attitude are indispensable.

Requirements include a college degree with 5+ years of experience in legal marketing; excellent writing, editing, communication (oral and written), project management, interpersonal, and analytical skills; strong computer proficiency a must (including knowledge of CRMs and marketing databases), significant business knowledge and experience; and an intense client service attitude. Some travel may be required.


Ballard Spahr is committed to increasing diversity in the legal profession and to supporting the communities where we live and work. People from all backgrounds are valued and integrated into every part of the firm. Diverse candidates including women, people of color, members of the LGBTQIA+ community, veterans, and individuals with a disability are encouraged to apply.

The firm is not accepting resumes from search firms for this position.

Ballard Spahr is an equal opportunity employer committed to fostering a culturally diverse environment. The firm encourages applications from a diverse pool of candidates, and all qualified applicants will receive consideration for employment without regard to race, ethnicity, religion, age, national origin, handicap or disability, citizenship, sex, pregnancy, childbirth or related medical condition, sexual orientation, gender identity and expression, transgender status, sex stereotyping, genetic information, ancestry, veteran status or any other category protected by applicable law.