Manager, Growth

4 weeks ago

New York, New York, United States Dotdash Meredith Full time

About The Position |

Are you a highly-analytical thinker and detail-oriented doer? Do you take pride in executing and shipping meaningful work? Are you ready to be immersed in digital product management, content strategy, big data analysis, and online marketing for the largest publisher on the web? Join the team responsible for search engine growth of Dotdash Meredith's portfolio of brands including top ten properties in Finance, Entertainment, Health, Tech, Home, Education, and Travel.

The Manager reports to the Associate Director of Growth & Content Strategy and will work on diverse projects and leverage the best tools to analyze and improve organic search performance (SEO). This role will specifically focus on our food properties Allrecipes, Food & Wine, EatingWell , Simply Recipes and Serious Eats. We are looking for someone ready to utilize in-house built software, peer knowledge, and extensive resources to help Dotdash Meredith build world-class content brands and impact our content, technology, user experience, and site performance every day.

Hybrid 3x a week- New York City

In-office Expectations: This position is hybrid in-office, with the ability to work remotely for up to 2 days per week.



Accountabilities, Actions and Expected Measurable Results

30% Working with brand leadership and product management to craft strategies and innovative approaches to capture market share in a competitive, ever-evolving landscape

20% Assist brand stakeholders with day-to-day questions around growth & content best practices

10% Proactively monitor daily and weekly dashboards to understand performance trends, track the results of our projects, and share analysis with stakeholders

10% Developing programs to elevate existing content into the best content on the web

10% Improving structured data, taxonomy, linking and supplemental content

10% Stay current on industry news, conducts self-directed research and keeps a pulse on the industry through relevant resources

10% Evangelize SEO and content quality throughout the organization through effective communication, coordination, and education


The Role's Minimum Qualifications and Job Requirements


Education:

Bachelor's Degree

Experience:

3-5 years SEO experience, preferably in-house at a large publisher or from an enterprise-level digital consulting agency

Specific Knowledge, Skills, Certifications and Abilities:

  • Strong understanding of intent-driven audiences
  • Track record of delivering (and communicating about) business results from SEO investments
  • Consistently demonstrate entrepreneurial spirit
  • Superior project management
  • Exceptional Excel & Google Sheets skills
  • Experience analyzing large data sets generated from multiple sources, including Web analytics, site crawls (Screaming Frog, DeepCrawl), and large third-party SEO databases
  • Familiarity with search analytics tools (rank tracking, Google Analytics, GSC, Looker)
  • Familiarity with Python, SQL, Hive, or Web crawling is a big plus
  • Web-development fluency—must be able to write precise technical SEO requirements

% Travel Required (Approximate): N/A

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