Assistant Director of Enrollment Marketing

2 months ago


Valparaiso, Indiana, United States Valparaiso University Full time

Assistant Director of Enrollment Marketing


Communication and Marketing

Valparaiso, IN
• ID:

• Full-Time/Regular

Reporting to the executive director of marketing in the Office of University Marketing, the assistant director of enrollment marketing will collaborate with the Office of Undergraduate Admission to develop, write, implement, and manage compelling, multi-channel recruitment marketing campaigns with the goal of helping the University achieve its enrollment targets. This includes copywriting and content management for print, web, email, and social media communications targeted at prospective students and families in various levels of the enrollment funnel. This position will manage admission social media accounts and third-party platforms in collaboration with University Marketing and Undergraduate Admission, bringing creativity, strategic thinking, and new ideas to the process. The assistant director of enrollment marketing must have a strong grasp of the enrollment funnel and will work closely with the executive director of marketing and director of undergraduate admission to identify and address communication needs in a timely and efficient manner.

Major Responsibilities:

Write copy and stories for print and digital communications that support enrollment objectives. Assist the admission team with copywriting for emails and other communications as needed
Manage the undergraduate admission Instagram account and collaborate with marketing colleagues to develop recruitment-based content for university accounts, including TikTok and Instagram, as well as content targeting parents on Facebook
Partner with admission to develop digital marketing content for social media and campaigns using third-party platforms (Loper, ZeeMee, Goodkind, CampusESP, Niche, CollegeBoard)
Oversee regular audits of key web pages and ongoing development and maintenance of critical web content targeting prospective students, their families, and their influencers

Required Knowledge and Skills:

Bachelor's degree in marketing, advertising, public relations, communication, English, or related field
2-4 years of relevant experience
Previous higher education admission experience required
Understanding of enrollment funnel and general higher education principles
Understanding of how to reach the target audience across multiple channels in a coordinated and effective manner
Excellent written and oral communication skills; flawless editing to support clear ideas
Strong organizational, planning, and project management skills
Attention to detail and the ability to multitask and think critically
Proven ability to thrive in a fast-paced, results-oriented, collaborative environment
Customer service skills and a positive, can-do approach
Proactiveness to provide helpful information on a regular basis, not just what is directly requested
Experience with email and digital marketing
Knowledge of AP Style
Proficient in the following software: Microsoft Office Word, Microsoft Office Excel, Microsoft Office PowerPoint, Google Suite

Successful applicants will demonstrate a commitment to cultural diversity and the ability to work with individuals or groups from diverse backgrounds.

All offers of employment with Valparaiso University are contingent upon clear results of a thorough background check. Background checks may include criminal history, motor vehicle reports, prior employment verification, and personal/professional references. If applicable to the position, background checks will also include credit history. Background checks will be conducted on all final candidates for employment.



  • Valparaiso, Indiana, United States Valparaiso University Full time

    Director of Student Involvement and New Student OrientationStudent Services --> Residential LifeValparaiso, IN • ID: • Full-Time/RegularThe Director of Student Involvement and New Student Programs is a member of the Valparaiso University Student Life staff and reports to the Assistant Vice President for Student Life. The Director of Student Involvement...


  • Valparaiso, Indiana, United States Valparaiso University Full time

    Valparaiso University invites applications for the position of Clinical Assistant Professor of Social Work ). Valparaiso University ("Valpo"), a community of learning grounded in the Lutheran tradition of scholarship, freedom, and faith, prepares students to lead and serve both church and society. Located one-hour southeast of Chicago on a 310-acre campus,...


  • Valparaiso, Indiana, United States OneStaff Medical Full time

    Position OverviewWe are seeking a committed Respiratory Therapist to provide exceptional care for patients experiencing various respiratory and cardiopulmonary conditions. Your role will involve assessing and treating individuals with breathing difficulties and related health issues.Key ResponsibilitiesConduct thorough interviews and evaluations of patients...


  • Valparaiso, Indiana, United States Lonestar State College Full time

    Commitment to MissionThis job carries with it the obligation to uphold the Mission of Lone Star College (LSC) in carrying out the duties of the position. A commitment to positive interpersonal behaviors, professional communication, integrity, leadership, stewardship, respect and accountability to LSC students and employees is essential.Cultural BeliefsOne...


  • Valparaiso, Indiana, United States Brickyard Healthcare Full time

    Position Overview:As a vital member of our team, the Recreation Coordinator plays a crucial role in enhancing the quality of life for our residents at Brickyard Healthcare. This position involves working closely with a dedicated team to foster a joyful and engaging environment for all.Why Join Us?Competitive Compensation: Enjoy attractive pay along with...


  • Valparaiso, Indiana, United States Valparaiso Family YMCA Full time

    POSITION OVERVIEW:The Human Resources Specialist plays a vital role in supporting the mission of the Valparaiso Family YMCA, a prominent nonprofit organization dedicated to enhancing community well-being through youth development, healthy living, and social responsibility. This role encompasses the daily operational functions of the organization, providing...


  • Valparaiso, Indiana, United States Purdue University Full time

    Position Overview: Event Services Coordinator The Events Management Department at Purdue University is in search of an Event Services Coordinator. This essential role is responsible for orchestrating facility rentals and creating unforgettable experiences for clients and guests across various venues, including Gabis Arboretum. The Event Services...


  • Valparaiso, Indiana, United States Ablehc Full time

    Position Title: Head of Strategic PartnershipsLocation: Merrick, NYCompany Overview: Able Health Care Service is a dedicated home care agency committed to delivering exceptional care to our clients. We are seeking compassionate and skilled individuals to contribute to our mission.Position Overview: The Head of Strategic Partnerships will be a proactive...


  • Valparaiso, Indiana, United States HealthLinc Full time

    Patient Service RepresentativeHealthLinc is seeking a dedicated Patient Service Representative to enhance our team. This role provides an array of benefits, including affordable Health Insurance Premiums, a Retirement Plan with employer contributions, and ample Paid Time Off (PTO) along with Holiday Pay. As a Patient Service Representative, you will play a...


  • Valparaiso, Indiana, United States Marwan Jaser - State Farm Agent Full time

    Job OverviewPosition Summary:A dedicated professional is sought to enhance customer engagement and support within the insurance sector. This role involves fostering and nurturing client relationships to effectively promote a range of insurance products, including automotive, residential, and life coverage.Key Responsibilities:Develop and maintain strong...


  • Valparaiso, Indiana, United States Marwan Jaser - State Farm Agent Full time

    Job OverviewPosition Summary: A State Farm Insurance Agent is looking for a dynamic and career-focused individual to enhance their operations. As a key member of the team for Marwan Jaser - State Farm Agent, you will foster and cultivate customer connections within the community to advocate for State Farm offerings, including auto, home, and life...


  • Valparaiso, Indiana, United States Marwan Jaser - State Farm Agent Full time

    Job OverviewPosition Summary: A State Farm Insurance Agent is looking for a proactive and personable professional to contribute to their operations. As a member of the team under Marwan Jaser - State Farm Agent, you will foster and nurture customer relationships within the local community to promote various State Farm offerings, including auto, home, and...


  • Valparaiso, Indiana, United States National Youth Advocate Program Full time

    Position OverviewLocationValparaiso, INEducation RequirementBachelor's DegreeSectorNonprofit - Social ServicesAbout UsThe National Youth Advocate Program has been a pillar in community service since 1978, continuously evolving to meet the diverse needs of those we support. Our mission is to provide tailored services for families and individuals across four...


  • Valparaiso, Indiana, United States Spencer Britt Full time

    Overview: A non-profit healthcare organization is in search of a Board Eligible/Board Certified Psychiatrist. The ideal candidate should be comfortable working with child patients.Key Responsibilities:Provide outpatient care with occasional responsibilities for on-call inpatient unit coverage.Candidates with a focus on inpatient care will also be...


  • Valparaiso, Indiana, United States Oppent Full time

    Position OverviewThe Director of Transportation Services is accountable for the comprehensive management, coordination, safety, and assessment of the Transportation division.Key Responsibilities- Supervise, interview, recruit, and train Transportation personnel;- Organize, allocate, and oversee work assignments; evaluate performance; recognize and address...


  • Valparaiso, Indiana, United States Luke Family of Brands Full time

    Position Overview:Become a valued member of our team as an Automotive Cleaning Specialist. In this role, you will be pivotal in ensuring that our car wash operations are conducted smoothly and effectively, while also providing exceptional service to our customers. You will collaborate with fellow team members and report directly to the Car Wash Manager,...


  • Valparaiso, Indiana, United States American Senior Communities Full time

    Job Summary:At American Senior Communities, we are seeking a skilled and compassionate Therapy CNA/Restorative Aide to join our team. As a Therapy CNA/Restorative Aide, you will play a vital role in providing high-quality care and support to our residents.Key Responsibilities:Perform restorative functions with residents under the clinical supervision of the...


  • Valparaiso, Indiana, United States Oppent Full time

    Position OverviewThe Director of Transportation Services is accountable for the comprehensive management, coordination, safety, and assessment of the Transportation division.Key Responsibilities- Supervise, interview, recruit, and train Transportation personnel;- Plan, allocate, and oversee work assignments; evaluate performance; recognize and address...


  • Valparaiso, Indiana, United States Spencer Britt Full time

    Overview: A non-profit healthcare organization is in search of a Board Eligible/Board Certified Psychiatrist to enhance their dedicated team. The ideal candidate should be open to working with pediatric patients.Key Responsibilities:Primarily outpatient with occasional responsibilities for on-call inpatient unit coverage.Open to candidates with a focus on...


  • Valparaiso, Indiana, United States Lonestar State College Full time

    Commitment to MissionThis job carries with it the obligation to uphold the Mission of Lone Star College (LSC) in carrying out the duties of the position. A commitment to positive interpersonal behaviors, professional communication, integrity, leadership, stewardship, respect and accountability to LSC students and employees is essential.Cultural BeliefsOne...