Content Marketing Manager

About this role:

Our Corporate Marketing team strives to understand the needs of the customers and communities we serve and design the most effective programs to profitably meet those needs. This team accelerates sales activity by attracting, engaging and converting leaders and their teams through the delivery of compelling Gartner insight and experiences throughout the buyer journey.

We're looking for a Content Marketing Manager to be a part of our Experiential Marketing team. This team is responsible for the strategy, content planning and development, logistics and event management of virtual and in-person sessions for Gartner prospects. These programs have become pivotal to helping our sales organization generate leads, progress sales pipeline and close opportunities. Our sessions target prospects across the marketing funnel with the goal of converting those prospects to clients.

The ideal candidate is process and detail-oriented, who has proven project management skills and is highly collaborative, proactive, innovative, can work in a fast-paced environment independently and has a passion for analyzing performance data. This person should be experienced with executing a content strategy, planning, and developing event experiences and proficient in writing and editing. This role will be responsible for supporting the content planning of our highest visibility virtual and in-person sessions and will report to the Content Director. This is an exciting opportunity to join Gartner's leading experts to support and host live virtual and in-person sessions that showcase research and insight to thousands of professionals.

What you'll do:

• Host live virtual sessions and moderate discussions and interviews among guest speakers, including Research & Advisory, Executive Partners and Client speakers, read from a script, introduce the presenter, provide audience instructions, cover promotional announcements, and occasionally operate 3rd party webinar platform
• Support planning for the creation and development of content for assigned virtual and in-person sessions across all programs in region, focusing on including contextualization, tools, and client stories
• Independently lead content planning calls for assigned role, practice or region, with internal and external speakers, communicating best practices of the program experience
• Identify and use best practices, internal data, and research insights to help inform content selection, creation, and recommendations, while continuously focusing on market research in-order to innovate and enhance audience experience
• Research and plan panel discussion and interview questions using provided templates and best practices
• Update content planning presentations and manage preparatory meetings and trainings for our programs with team members, stakeholders, and internal/external presenters
• Update Webinar and Invitational Program trackers with session specific details and data, scheduling planning meetings as necessary
• Prepare, support and update our project communications with our sales hosts, prospective clients, Research and Service Delivery stakeholders through email, document, and presentation templates
• Collaborate with Experiential Marketing team to find areas of optimization and innovation within program operations and/or promotional channels including email, SEO, web and social media
• Edit scripts and abstracts to align with virtual and in-person event details and promotions
• Support ad-hoc projects and strategic planning to improve processes, maximize efficiencies, pilot new programs and optimize user experience
• Create on-demand only assets leveraging related existing webinars to drive leads
• Support pilot of creating Generative AI virtual content

What you'll need:

• Bachelor's degree in marketing, business, or related field preferred
• Experience in creating content for in-person and virtual marketing events
• 4+ years of marketing, content development, operations and/or related experience
• Journalism or strong writing background is a plus
• Proficient in project and/or event management
• Experienced user of Google Sheets, Google Slides and Google Drive
• Effective oral and written communication skills
• High level of accuracy and proven attention to detail with excellent organizational skills

What you will get:

• Competitive salary, generous paid time off policy, charity match program, Medical, Dental & Vision Plans, Parental Leave, Employee Assistance Program (EAP), 401K matching, and more

#LI-KR4

Who are we?

At Gartner, Inc. (NYSE:IT), we guide the leaders who shape the world.

Our mission relies on expert analysis and bold ideas to deliver actionable, objective insight, helping enterprise leaders and their teams succeed with their mission-critical priorities.

Since our founding in 1979, we've grown to more than 20,000 associates globally who support ~15,000 client enterprises in ~90 countries and territories. We do important, interesting and substantive work that matters. That's why we hire associates with the intellectual curiosity, energy and drive to want to make a difference. The bar is unapologetically high. So is the impact you can have here.

What makes Gartner a great place to work?

Our sustained success creates limitless opportunities for you to grow professionally and flourish personally. We have a vast, virtually untapped market potential ahead of us, providing you with an exciting trajectory long into the future. How far you go is driven by your passion and performance.

We hire remarkable people who collaborate and win as a team. Together, our singular, unifying goal is to deliver results for our clients.

Our teams are inclusive and composed of individuals from different geographies, cultures, religions, ethnicities, races, genders, sexual orientations, abilities and generations.

We invest in great leaders who bring out the best in you and the company, enabling us to multiply our impact and results. This is why, year after year, we are recognized worldwide as a great place to work.

What do we offer?

Gartner offers world-class benefits, highly competitive compensation and disproportionate rewards for top performers.

In our hybrid work environment, we provide the flexibility and support for you to thrive — working virtually when it's productive to do so and getting together with colleagues in a vibrant community that is purposeful, engaging and inspiring.

Ready to grow your career with Gartner? Join us.

Gartner believes in fair and equitable pay. A reasonable estimate of the base salary range for this role is 76,000 USD - 106,260 USD. Please note that actual salaries may vary within the range, or be above or below the range, based on factors including, but not limited to, education, training, experience, professional achievement, business need, and location. In addition to base salary, employees will participate in either an annual bonus plan based on company and individual performance, or a role-based, uncapped sales incentive plan. Our talent acquisition team will provide the specific opportunity on our bonus or incentive programs to eligible candidates. We also offer market leading benefit programs including generous PTO, a 401k match up to $7,200 per year, the opportunity to purchase company stock at a discount, and more.

The policy of Gartner is to provide equal employment opportunities to all applicants and employees without regard to race, color, creed, religion, sex, sexual orientation, gender identity, marital status, citizenship status, age, national origin, ancestry, disability, veteran status, or any other legally protected status and to affirmatively seek to advance the principles of equal employment opportunity.

Gartner is committed to being an Equal Opportunity Employer and offers opportunities to all job seekers, including job seekers with disabilities. If you are a qualified individual with a disability or a disabled veteran, you may request a reasonable accommodation if you are unable or limited in your ability to use or access the Company's career webpage as a result of your disability. You may request reasonable accommodations by calling Human Resources at or by sending an email to

Job Requisition ID:91851

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