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Vice President of Customer Acquisition

3 months ago

Atlanta, Georgia, United States teamworkonline Full time

At PrizePicks, we are the fastest growing sports company in North America, as recognized by Inc As the leading platform for Daily Fantasy Sports, we cover a diverse range of sports leagues, including the NFL, NBA, and Esports titles like League of Legends and Counter-Strike. Our team of over 450 employees thrives in an inclusive culture that values individuals from diverse backgrounds, regardless of their level of sports fandom. Ready to reimagine the DFS industry together?

The Vice President of Customer Acquisition will be responsible for developing and executing comprehensive acquisition strategies to drive user growth across multiple channels. This executive role demands a data-driven approach, creative thinking, and a deep understanding of the DFS market. The ideal candidate will have a proven track record in digital marketing, customer acquisition, and strategic partnerships, particularly within the sports or gaming industries.

What you'll do:
  • Strategic Leadership: Develop and lead the overall customer acquisition strategy, aligning with the company's growth objectives and market opportunities.
  • Collaborate with executive leadership to set and execute against clear acquisition targets and performance metrics.
  • Ability to concisely articulate strategy and vision at the executive level.
  • Ability to drive both brand and performance metrics through a data driven strategy.
  • Ability to lead and develop a team of direct reports with varying levels of experience.
  • Marketing & Campaign Management: Design, implement, and optimize multi-channel marketing campaigns across both digital and traditional touch points.
  • Expert with data and tracking methodologies for mobile apps. Ability to accurately measure campaign performance by channel, iterate on results, and communicate strategy in a way that the entire marketing team can understand.
  • Customer Insights & Segmentation: Leverage customer insights to develop customer segmentation strategies to tailor acquisition efforts to different user groups.
  • Partnership Development:Understanding of the DFS influencer ecosystem and different types of talent contracts.
  • Deep understanding of Acquisition offers in the gaming space and what motivates customers to act.
  • Deep understanding of Marketing and product development to support acquisition goals.
  • Experience working with agencies as well as leading internal teams.
  • Player coach mentality. We need people who will roll up their sleeves.
What you have:
  • Bachelor's degree in Marketing, Business Administration, or a related field (MBA preferred).
  • 10+ years of experience in customer acquisition, digital marketing, or growth marketing, with a significant portion spent in leadership roles.
  • Demonstrated success in scaling user bases within the DFS, sports, or gaming industries.
  • Strong analytical skills and experience with marketing analytics tools
  • Excellent communication, negotiation, and relationship-building skills.
  • Ability to thrive in a fast-paced, dynamic environment and adapt to changing priorities.

What makes you stand out:

Passion for sports and a deep understanding of sports fans' motivations and behaviors.

Where you'll live:
  • Anywhere in the US is fine but Atlanta would be preferred.
Benefits you'll receive:

In addition to your great compensation package, we'll shower you with perks including:

  • Company-subsidized medical, dental, & vision plans
  • 401(k) plan with company match
  • Long-term incentives and bi-annual bonus
  • Uncapped PTO to encourage a healthy work/life balance (2-week MINIMUM required)
  • Generous paid leave programs, including 16-week paid parental leave and disability benefits
  • Workplace flexibility and modern work schedules focused on getting the job done, not hours clocked
  • Company-wide in-person events and team outings
  • Lifestyle enhancement program
  • Company equipment provided (Windows & Mac options)
  • Annual performance reviews with opportunities for growth and career development

You must be authorized to work for any employer in the U.S. We are unable to sponsor or take over sponsorship of an employment Visa at this time.

PrizePicks is an Equal Opportunity Employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status.