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Demand Generation Marketing Manager

1 month ago

Scottsdale, Arizona, United States Gusto Full time

About Gusto
Gusto is a modern, online people platform that helps small businesses take care of their teams. On top of full-service payroll, Gusto offers health insurance, 401(k)s, expert HR, and team management tools. Today, Gusto offices in Denver, San Francisco, and New York serve more than 300,000 businesses nationwide.
Our mission is to create a world where work empowers a better life, and it starts right here at Gusto. That's why we're committed to building a collaborative and inclusive workplace, both physically and virtually. Learn more about our Total Rewards philosophy .
About Symmetry
Symmetry Software is now part of Gusto. Symmetry is the payroll infrastructure for software & payroll platforms powering the paychecks of over 64 million workers each year. Our fully integrated suite of payroll tax APIs and software tools allows companies to solve tax compliance issues and build applications across the entirety of the payroll process.
About the Role:
We are looking for an Enterprise Demand Generation Marketer reporting directly to the Chief Marketing Officer. This role is responsible for developing efficient and impactful marketing approaches executing lead-generation campaigns that drive new opportunities for our sales team. You'll closely partner with our sales team (SDR & AE's) and own a collective responsibility to build our sales pipeline, with an eye on contracting the sales cycle and boosting ACV within our ICP.
The ideal candidate for this role has at least 5-7 years of marketing experience in enterprise demand generation from a B2B SaaS, preferably a FinTech, HRTech, or API-first startup, with a proven record of building a sales pipeline. You should be able to lead with a growth mindset, adapt to a fast-paced environment, and exhibit deep collaboration with a sales team.
About the Team:
The Marketing team at Symmetry is responsible for building brand awareness for Symmetry and generating enterprise b2b demand for our payroll tax compliance solutions. Our team mission is to drive 10x growth and establish Symmetry as a category leading "infrastructure as a service (IAAS)" for people software and payroll platforms. We are building a full-stack enterprise marketing team, including demand generation, product marketing, digital marketing and online presence, sales enablement, analytics and reporting, and lifecycle marketing.
Here's what you'll do day-to-day:

  • Develop, execute, and report end-to-end demand generation marketing campaigns across multiple channels, including account-based marketing, email, paid ads, partners, webinars, and events.
  • Develop ICP-relevant messaging for marketing campaigns in collaboration with Sales, Product, Tax Research, and Client Success teams.
  • Utilize existing content and agency to support demand generation goals, including gated content, blog posts, case studies, whitepapers, ebooks & more.
  • Build campaigns and improve the marketing funnel and KPIs i.e. Contacts to MQL and Demos to Opportunities Created.
  • Improve our MQL to opportunity conversion by refining messaging and creative for inbound marketing.
  • Work closely with the SDR team to break through with our ICP and execute lead-generation campaigns for inbound marketing.
  • Work closely with the AE team on sales cycle engagement and/or prospect re-engagement tactics.
  • Develop and execute account-based marketing (with SDR and AE's) for target accounts and key partners to drive referrals.
  • Evaluate and implement tools aligned with our marketing strategy that increase our efficiency and performance.
  • Build and manage relationships with third-party vendors and/or SEO/advertising agencies, HR/payroll industry associations, and content syndication vendors.
  • Manage allocated marketing budget and identify resources to maximize lead gen performance.

Here's what we're looking for:

  • Minimum 5 years of experience developing and executing enterprise demand generation marketing campaigns in B2B SaaS, preferably in API-first companies, FinTech, HRTech or late-stage startups.
  • Experience with martech tools such as HubSpot, Salesforce, Google Suite, Outreach, and Slack, and ability to source data for prospecting.
  • An OBSESSION with proving ROI, and an expert in data & analytics
  • Hands-on experience working across different digital marketing disciplines, including account-based marketing, email marketing, event and partnership marketing, CRO, SEO, paid ads, lead generation, and more.
  • Excellent project management skills, with the ability to manage multiple projects simultaneously and deliver results on time and on budget.
  • Proven to be a succinct writer and clear communicator.
  • Builder mindset who can work individually or enjoys collaboration with others.
  • Be proactive in crafting creative campaigns and communicate often with transparency.
  • Strong attention to detail. You can dive into the weeds with your team and pick up on the seemingly small, yet important, details.
  • Display grit. We're an established industry brand but function like a high-growth startup, and will expect you to roll up your sleeves and work hard to provide feedback and get the job done.
  • Bias for speed. Activate your growth mindset. We move very quickly, and will expect you to set a similar pace.

Our cash compensation range for this role is $96,000/yr to $128,000/yr in Scottsdale. Final offer amounts are determined by multiple factors, including candidate experience and expertise, and may vary from the amounts listed above.
Gusto has physical office spaces in Denver, San Francisco, and New York City. Employees who are based in those locations will be expected to work from the office on designated days approximately 2-3 days per week (or more depending on role). The same office expectations apply to all Symmetry roles, Gusto's subsidiary, whose physical office is in Scottsdale.
Note: The San Francisco office expectations encompass both the San Francisco and San Jose metro areas.
When approved to work from a location other than a Gusto office, a secure, reliable, and consistent internet connection is required.
Our customers come from all walks of life and so do we. We hire great people from a wide variety of backgrounds, not just because it's the right thing to do, but because it makes our company stronger. If you share our values and our enthusiasm for small businesses, you will find a home at Gusto.
Gusto is proud to be an equal opportunity employer. We do not discriminate in hiring or any employment decision based on race, color, religion, national origin, age, sex (including pregnancy, childbirth, or related medical conditions), marital status, ancestry, physical or mental disability, genetic information, veteran status, gender identity or expression, sexual orientation, or other applicable legally protected characteristic. Gusto considers qualified applicants with criminal histories, consistent with applicable federal, state and local law. Gusto is also committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If you require assistance in filling out a Gusto job application, please reach out to candidate-