Senior Product Marketing Manager

3 weeks ago


Scottsdale, Arizona, United States SmartRent Full time

Job Description

As a Senior Product Marketing Manager at SmartRent, you will lead strategic product marketing initiatives, mentor junior team members, and collaborate closely with product management. This role involves in-depth market analysis, thought leadership, and relationship management with key stakeholders. The Senior Product Marketing Manager contributes to the overall success of the product marketing team. In this advanced role, you will play a pivotal part in shaping and executing comprehensive product marketing strategies that elevate SmartRent's market presence and drive sustained growth.

Responsibilities

Lead cross-functional collaboration with Product, Sales, Engineering, Support, and Account Management teams to deliver comprehensive product/feature training. Maximize internal knowledge and external adoption and engagement through effective communication and training programs.
Develop go-to-market strategies that drive key marketing and business results and optimize plans based on performance data.
Craft and execute campaigns and leverage organic channels to reach our customers and help grow their understanding and adoption of SmartRent's product portfolio and translate technical features into benefit-focused messaging. Enhance user adoption by creating compelling narratives that resonate with target audiences.
Test and refine new marketing approaches and channels to reach and engage key audiences.
Develop detailed campaign project plans, creative briefs, and digital strategies, including campaign goals, messaging, calls to action, segmentation strategy, adoption campaigns, marketing distribution channels, and campaign schedule.
Create and execute go-to-market strategies that increase developer awareness, acquisition, and revenue.
Partner with Sales, Product Management, and other Marketing teams to conduct market and customer research to deeply understand target audiences, market trends, and competitive offerings.
Other responsibilities may apply.

Required Qualifications
Bachelor's degree in Marketing, Business, or a related technical field and 3-5 years of work experience in product marketing OR 5-7 years of experience in marketing and managing multiple enterprise software products.
Highly analytical and diligent personality with the ability to strategize and execute GTM plans.
Expertise in market research and positioning complex enterprise products within a competitive landscape.
Intellectually curious, empathetic, and driven to solve hard problems.
Savvy communicator who can distill complex concepts into clear and compelling messaging.
Successful track record of collaboration with key stakeholders.
Proficient in Microsoft Office and Google Workspace.
Familiarity with Hive, Hubspot, Intercom, JIRA, Confluence, Tutorial, Showpad, Figma, Salesforce, or similar systems.
Must be passionate about the business with a constant desire to learn more and improve the user experience

Preferred Qualifications
Eagerness and ability to write technical content.
Sales enablement experience and the proven ability to conduct live training/demos for internal teams.

NOTE: Must be willing to work in our Scottsdale, AZ headquarters. We have a hybrid work environment and expect our team members to be in-office Monday-Thursday (4 days a week) with Friday being remote.
#LI-Hybrid
#LI-AV1

  • Scottsdale, Arizona, United States Resideo Full time

    Job DescriptionResideo is reinventing how we look at the home by understanding and improving the silent networks within the home: Water, Comfort, Energy and Security. As the Senior Product Manager in the Energy space, you'll help define the connected services products that include IoT, SaaS and Cloud Analytics to enable service Pros to remotely diagnose home...


  • Scottsdale, Arizona, United States Bar-S Foods Co. Full time

    Product Marketing Manager (supports National Brands)Position OverviewAccountable for spearheading brand and category project initiatives and marketing endeavors aimed at enhancing market presence and profitability for designated brand(s) and/or categories. Generate insights to formulate marketing strategies that propel business expansion.Key...


  • Scottsdale, Arizona, United States SmartRent Full time

    Job OverviewAbout UsSmartRent, Inc. is a pioneering force in the smart home and property management solutions sector, specifically tailored for the rental housing market. We have been recognized for our innovative contributions to the proptech industry, consistently earning accolades for our technology and growth.Position SummaryAs a Lead Product Marketing...


  • Scottsdale, Arizona, United States Lifetime Recruiting Strategies Full time

    Job SummaryThis senior-level management position requires a seasoned professional with expertise in recruiting, training, and developing high-performing teams of insurance agents. The ideal candidate will possess a strong track record of sales performance, excellent communication and interpersonal skills, and exceptional organizational abilities.Key...


  • Scottsdale, Arizona, United States Plexus Worldwide Full time

    Welcome to our Marketing Strategy Manager opportunityAbout the Role The Marketing Strategy Manager will be in charge of providing strategic marketing direction, campaign ideation, and brand marketing strategy to support Plexus marketing efforts. This role involves collaborating with the marketing team, product marketing, creative services, and communications...


  • Scottsdale, Arizona, United States A.R. Mays Construction Full time

    Job OverviewA.R. Mays Construction is on the lookout for a dedicated Marketing Coordinator to enhance our dynamic and collaborative team. With a rich history of over 38 years in the construction sector, we specialize in overseeing commercial projects across the Southwest, with our main office located in Arizona and an additional presence in California.The...


  • Scottsdale, Arizona, United States D. R. Horton Full time

    Job SummaryD.R. Horton, Inc., a leading homebuilder in the United States, is seeking a highly skilled Regional Marketing Manager to join our team. As a key member of our marketing department, you will be responsible for developing and implementing marketing strategies to promote our company's brand and products in the region.Key ResponsibilitiesMarketing...


  • Scottsdale, Arizona, United States MyCarrier Full time

    Position Overview:MyCarrier is on the lookout for a pivotal addition to our marketing division, the Marketing Growth Strategist. The ideal candidate will be responsible for crafting and overseeing comprehensive marketing initiatives that generate new revenue streams for the organization. This role will be essential in achieving our company's growth...


  • Scottsdale, Arizona, United States The French Agency Professional Placement Full time

    The Brand Marketing Strategist plays a pivotal role in orchestrating marketing and social media initiatives with a proactive mindset and a keen aesthetic sense. The perfect candidate will possess a diverse background in various marketing disciplines, including visual design, corporate communications, branding, online marketing, and social media engagement....


  • Scottsdale, Arizona, United States A.R. Mays Construction Full time

    Job OverviewA.R. Mays Construction is a reputable firm in the construction sector, recognized for its expertise in managing commercial projects across the Southwest for over 38 years. We are currently in search of a skilled Marketing Coordinator with 2-4+ years of relevant experience, ideally within the A/E/C industry, to enhance our Marketing team.The...


  • Scottsdale, Arizona, United States Early Warning Full time

    About the RoleWe are seeking a highly skilled Senior Data Product Manager to join our team at Early Warning. As a key member of our organization, you will be responsible for collaborating with cross-functional teams to develop and implement data-driven solutions that drive business growth and improvement.Key ResponsibilitiesDevelop and Maintain Data...


  • Scottsdale, Arizona, United States Early Warning® Full time

    Company OverviewAt Early Warning, we have been a cornerstone of the U.S. financial ecosystem for over three decades, delivering innovative solutions such as Zelle and PazeSM. As a reputable entity in the payments sector, we collaborate with numerous institutions to enhance access to financial services and safeguard transactions for millions of consumers and...


  • Scottsdale, Arizona, United States Symmetry Software Full time

    Symmetry Software is the payroll infrastructure for software & payroll platforms powering the paychecks of over 64 million workers each year. Our fully integrated suite of payroll tax APIs and software tools allows companies to solve tax compliance issues and build applications across the entirety of the payroll process. About the Role: We are looking for an...


  • Scottsdale, Arizona, United States GitKraken Full time

    Job OverviewCompany Overview:GitKraken is a leading provider of innovative Git tools and services designed to enhance developer productivity and facilitate seamless collaboration among teams, regardless of their location. Our products, including the GitKraken Client, GitLens, and Git Integration for Jira, are utilized by over 25 million developers across...


  • Scottsdale, Arizona, United States Golden Heart Senior Care Full time

    Position OverviewGolden Heart Senior Care is seeking an enthusiastic and organized Office Coordinator. In this pivotal role, you will oversee various essential functions within the office environment, ensuring a positive and productive atmosphere.Key ResponsibilitiesFoster a vibrant and encouraging workplace culture.Implement and maintain organizational...


  • Scottsdale, Arizona, United States Kaizen Lab Inc. Full time

    Company Overview:Kaizen Lab Inc. is a leading direct lender specializing in residential and multifamily real estate investments. We focus on providing senior debt financing through various products including bridge loans, value-add loans, new construction loans, and permanent portfolio loans for our clients nationwide.About the Role:As a rapidly growing...


  • Scottsdale, Arizona, United States Acoya Troon Senior Living Full time

    At Acoya Troon Senior Living, we are dedicated to providing exceptional care for our residents.Position Overview:We are seeking a seasoned and strategic Executive Director to oversee our esteemed retirement community. The Executive Director will hold full responsibility for all operational aspects and quality of care within the community. Key...

  • Senior Tax Manager

    6 days ago


    Scottsdale, Arizona, United States Southwest Accounting Resources, Inc Full time

    Job SummaryWe are seeking a highly skilled and experienced Senior Tax Manager to join our team at Southwest Accounting Resources, Inc. As a Senior Tax Manager, you will play a key role in providing tax guidance and leadership to our clients and internal teams.Key ResponsibilitiesProvide Tax Guidance and Leadership: Offer expert tax advice and guidance to...


  • Scottsdale, Arizona, United States Troon Full time

    About the RoleWe are seeking a highly skilled and experienced Digital Marketing Director to join our team at Troon. As a key leader in our Sales & Marketing team, you will be responsible for developing and executing digital marketing strategies that drive business growth and customer engagement.Key ResponsibilitiesDevelop and implement comprehensive digital...


  • Scottsdale, Arizona, United States Early Warning® Full time

    Company OverviewAt Early Warning, we have been a pivotal force in safeguarding the U.S. financial landscape for over three decades, delivering innovative solutions such as Zelle and PazeSM. As a reputable entity in the payments sector, we collaborate with numerous institutions to enhance access to financial services and secure transactions for millions of...