Market Insights Analyst
2 weeks ago
Our client, Cannabiz, is in search of a skilled Market Insights Analyst specializing in the consumer electronics hardware sector. This role emphasizes product management with a strong focus on market and competitive analysis, collaborating closely with R&D professionals.
Key Responsibilities:- Gather and evaluate data regarding consumers, competitors, and market dynamics, synthesizing findings into actionable reports and presentations.
- Comprehend business goals and design surveys to uncover potential customer preferences.
- Compile and analyze statistical information utilizing both modern and traditional research methodologies.
- Conduct thorough market research SWOT analyses to ensure comprehensive insights.
- Interpret data, generate reports, and provide strategic recommendations.
- Utilize online market research tools and maintain organized databases of findings.
- Engage in offline user research, including direct communication with customers, client visits, and information gathering at trade shows.
- Deliver competitive analysis on various market offerings, identifying trends, pricing strategies, and operational methods.
- Assess program methodologies and key data to guarantee accuracy in reporting.
- Stay informed on market trends and best practices through continuous research.
- Bachelor's degree in marketing, business, communications, or a related discipline.
- Certification in Market Research (CMRA) is advantageous.
- A minimum of 5 years of experience in market research or a related field, demonstrating the ability to generate actionable insights.
- Proficient in presenting findings to leadership.
Salary range: $80,000-100,000 DOE, in addition to bonuses and benefits.
CannabizTeam is committed to equal opportunity employment. All applicants will be considered without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, or disability status.
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