Dickies: Channel Campaign Coordinator

4 weeks ago

Fort Worth, Texas, United States VF CORPORATION Full time
Channel Campaign Coordinator

Here at Dickies, our purpose is to champion the passion, pride and power of work. For a century, we've celebrated the ordinary people making extraordinary things. We are looking for a Channel Campaign Coordinator to join and support the global content strategy for Dickies.

This individual will have a deep passion and respect for the evolution of the Dickies brand and a deep understanding of how our campaigns can live and breathe across channels and how we define, track, and report on success. A successful candidate should be a storyteller connector, with a healthy love for product, all while being laser focused on driving digital results.

As our Channel Campaign Coordinator, you are responsible for providing organization excellence, strategic channel partnership with channel owners, effectively briefing creative teams and agency partners, and producing meaningful campaign reports that keep the business and brand informed and consistently improving performance.

A successful candidate has strong organizational skills and a strong understanding of digital channels and how they work together across the customer journey. Data insights and Channel KPI's are second nature to this candidate as setting and measuring campaign objectives will be critical to ensuring we strengthen the way we show up to our end consumer.

Join the Dickies Family

Dickies has spent nearly a century crafting innovative workwear known for its performance, durability and comfort. Since 1922, Dickies continues its long legacy of designing quality workwear and work-inspired apparel at a price anyone can afford. What began as a humble denim bib overall company has grown into a worldwide force, weaving together cultural movements with a rigorous commitment to straightforward style and long-lasting ingenuity.

In 2017, Dickies was acquired by VF Corporation, the parent company of global powerhouse brands such as Vans, The North Face and Timberland. Powerful brands that are fueled by insights and innovation put us at the heart of our consumers' lives. Many of our brands lead their respective categories, and some have risen to iconic status. VF is the ideal steward to honor the Dickies heritage while providing a platform for growth that ensures continued success for another century. We are a purpose-led company that seeks not only to succeed in business, but also to leverage our success and resources to make the world better. We power movements of sustainable and active lifestyles for the betterment of people and our planet.

*As of October 18, 2021, this position requires proof of being fully vaccinated for COVID-19 on the first day of employment, absent need for medical or religious accommodations or other exemptions as allowed by state and local law. Further information is provided during the recruitment process.

How You Will Make a Difference

What you will do:

Take ownership of our Digital campaign calendar setting channel planning sessions and aligning with Ecommerce brand and product teams to ensure our channel campaigns on-track. Provide Management digital channel inputs into our GTM calendar to ensure cross departmental communication. Global campaign adjustments for local relevancy and channel suitability. Enable process to develop new campaigns and channel initiatives - brining ideas to life across channels. Creative briefing with the channel teams to ensure smooth creative process with our creative and brand partners. Wrike PM tool management to ensure channels are delivering against timelines and process check points. Hosting team and departmental team meetings to achieve campaign objectives and post-mortem recaps. Requirements gathering with channel owners ensuring proper and complete delivery of assets and copy (email, paid marketing, social, brand media) Pitching ideas and building business cases for new budget allocation and ad-hoc projects as needed. How you will do it:

You will collaborate with diverse cross functional teams to go to market including specialists across digital marketing, creators, wholesale, data science, paid media, creative, and experiences. This role requires consistent collaboration, partnership, and consensus with critical stakeholder groups in order to effectively bring campaigns to life. Free To Be, Inclusion & Diversity

As a purpose-led, performance driven company, we strive to foster a culture of belonging based on respect, connection, openness and authenticity. We are committed to building and maintaining a workplace that celebrates the diversity of our associates, allowing them to bring their authentic selves to work every day.

Skills for Success

Years of Related Professional Experience: Minimum of 2-3+ years working in or around digital marketing channels and campaign programming.

Educational Position Requirements:

Formal education and subsequent undergraduate/graduate degrees, such as a bachelor's degree in in communications, marketing, PMP certification or related field or equivalent work experience

Integrated brand experience preferred, apparel/retail/outdoor brand a plus What we expect you already know:

Strong conceptual thinker who collaborates cross functionally especially with marketing functions, product teams and sales Confident communicator who easily and naturally collaborates with cross functional teams and key stakeholders Demonstrated experience of understanding digital channels and the interplay between them across the digital journey. Excellent verbal and written communication skills; critical proofreading skills Driven to act with a sense of urgency; able to work well under pressure and with demanding deadlines Strong organizational skills and time management in order to keep projects and tasks moving forward in a fast-paced environment. Demonstrated critical thinking and analytical skills are required Experienced at research; understands and makes inferences from target consumer, trends and competitive brand information Must be a self-starter, able to work independently with a proactive working style What we will teach you:

Internal systems at Dickies and across VF. Cross-functional partners VF Guiding Principles: Live with Integrity, Act Courageously, Be Curious, Act with Empathy, and Preserve.

What's in it For You

We're in the business of unleashing human potential, driven by the ideas, energy and commitment of our people. That's why we offer comprehensive benefits that encourage mental, physical and financial well-being for all VF associates. When it comes to benefits, we're the total package. Go to and click on "Looking to Join VF?" to learn more.

Our Parent Company, VF Corporation

VF is one of the world's largest apparel, footwear and accessories companies connecting people to the lifestyles, activities and experiences they cherish through our family of iconic outdoor, active and workwear brands. At the heart of our journey lies our company-wide purpose: We power movements of sustainable and active lifestyles for the betterment of people and our planet. This is our purpose. It's the reason we come to work every day. It's a commitment shared by our global associates across all brands. Our purpose unites us and leads us to pursue our goals, together. This is our calling. Learn more at

We just have one question. Are you in?

Hiring Range:

$52,000.00 USD - $65,000.00 USD annually

Incentive Potential: This position is eligible for additional compensation awards that may include an annual incentive plan, sales incentive, or commission potential. Specific details of the additional compensation eligibility for this position will be provided during the recruiting and interview process.

Benefits at VF Corporation: You can review a general overview of each benefit program offered, including this year's medical plan rates on and by clicking Looking to Join VF? Detailed information on your benefits will be provided during the hiring process.

Please note, our hiring ranges are determined and built from market pay data. In determining the specific compensation for this position, we comply with all local, state, and federal laws.

At VF, we value a diverse, inclusive workforce and we provide equal employment opportunity for all applicants and employees. All qualified applicants for employment will be considered without regard to an individual's race, color, sex, gender identity, gender expression, religion, age, national origin or ancestry, citizenship, physical or mental disability, medical condition, family care status, marital status, domestic partner status, sexual orientation, genetic information, military or veteran status, or any other basis protected by federal, state or local laws. If you are unable to submit your application because of incompatible assistive technology or a disability, please contact us at VF will reasonably accommodate qualified individuals with disabilities to the extent required by applicable law.

Pursuant to all applicable local Fair Chance Ordinance requirements, including but not limited to the San Francisco Fair Chance Ordinance, VF will consider for employment qualified applicants with arrest and conviction records.

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