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Brand Marketing Strategist
2 months ago
We are seeking a highly skilled and creative individual to lead our brand marketing efforts at Howell Instruments Inc. As the Brand Marketing Manager, you will be responsible for developing and executing comprehensive brand marketing strategies to enhance brand recognition and customer loyalty.
Key Responsibilities:
- Develop and Implement Brand Marketing Strategies: Define creative ways to strengthen the company's brand identity and develop marketing campaigns that drive results.
- Lead Marketing Campaigns: Create and deliver compelling marketing campaigns across various channels, including digital marketing, social media, and event marketing.
- Measure and Optimize Campaign Performance: Analyze campaign performance to optimize future marketing efforts and ensure maximum ROI.
- Coordinate Marketing Resources: Coordinate all resources to facilitate the annual marketing plan and ensure seamless execution.
- Manage Social Media Presence: Maintain social media accounts and engage with the target audience to build brand awareness and loyalty.
- Develop Marketing Collateral: Lead efforts in developing marketing collateral and promotional materials that align with the company's brand identity.
- Conduct Market Research: Conduct market research to understand consumer behavior and trends, and stay current with industry developments.
- Review Competitor Data: Review competitor data to gauge public perception and stay ahead of the competition.
Requirements:
- Bachelor's Degree in Marketing or Related Field: A degree in marketing or a related field is required.
- Minimum 5 Years' Experience in Marketing and Brand Management: A minimum of 5 years' experience in marketing and brand management is required.
- Proficient in Adobe Creative Cloud and Microsoft Office: Proficiency in Adobe Creative Cloud and Microsoft Office is required.
- Excellent Written and Verbal Communication Skills: Excellent written and verbal communication skills are required.
We offer a competitive salary and benefits package, including medical and dental plans, profit sharing, and paid time off.