SEM Strategist

1 month ago

San Francisco, California, United States SoFi Full time

Employee Applicant Privacy Notice
Who we are:
Shape a brighter financial future with us.
Together with our members, we're changing the way people think about and interact with personal finance.
We're a next-generation financial services company and national bank using innovative, mobile-first technology to help our millions of members reach their goals. The industry is going through an unprecedented transformation, and we're at the forefront. We're proud to come to work every day knowing that what we do has a direct impact on people's lives, with our core values guiding us every step of the way. Join us to invest in yourself, your career, and the financial world.
The role:
SoFi is seeking a talented SEM Marketing Manager to join the performance marketing team and help lead our acquisition and retargeting efforts. As a member of one of SoFi's largest and most efficient channels, you will have a meaningful impact on the growth and strategy of the business. You will play a key role in analyzing data and finding trends, owning major testing initiatives, and developing scalable strategies.
What you'll do:

  • Develop and implement the digital acquisition and retargeting strategy for SoFi's consumer financial products by building and executing campaigns across key platforms such as Google Ads, Bing Ads, and SA360
  • Analyze performance data and provide relevant insights and action plans around keywords, landing pages, ad copy, audiences, bidding algorithms, competition and more
  • Own scaling and optimizations for all products to hit the channel growth goals while maintaining efficiency
  • Build reports and own communication with key internal stakeholders to keep the business apprised of marketing performance
  • Collaborate with cross-functional teams such as the Brand and Marketing Data Science
  • Own creative asset ideation, testing road maps, and optimization with our internal creative team
  • Analyze and understand the business impact driven by campaigns to establish marketing KPI's and forecast long-term growth

What you'll need:

  • 3-5 years experience running performance marketing campaigns on SA360, Google Ads, and Bing Ads
  • Technical knowledge and expertise of the Google Ads platform (understand tracking, auction dynamics, ad products, and best practices for direct response campaigns)
  • Advanced knowledge of Excel / Google Sheets for data analysis and campaign reporting (Tableau, Looker, and Amplitude experience is a plus)
  • Strong analytical and quantitative skills - ability to work with large data sets in order to derive actionable campaign insights
  • Strong organization and project management skills with the ability to own projects from end-to-end in a fast-paced environment
  • Strong communication skills and ability to present learnings with internal teams
  • Ability to adapt to a challenging regulatory environment while still creating breakthrough marketing campaigns

Nice to have:

  • Experience in financial services or any highly regulated industry
  • Knowledge in project management tools such as Jira and ClickUp
  • Experience leveraging data reporting tools such as Tableau

Compensation and Benefits
The base pay range for this role is listed below. Final base pay offer will be determined based on individual factors such as the candidate's experience, skills, and location.
To view all of our comprehensive and competitive benefits, visit our Benefits at SoFi page
SoFi provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion (including religious dress and grooming practices), sex (including pregnancy, childbirth and related medical conditions, breastfeeding, and conditions related to breastfeeding), gender, gender identity, gender expression, national origin, ancestry, age (40 or over), physical or medical disability, medical condition, marital status, registered domestic partner status, sexual orientation, genetic information, military and/or veteran status, or any other basis prohibited by applicable state or federal law.
The Company hires the best qualified candidate for the job, without regard to protected characteristics.
Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.
New York applicants: Notice of Employee Rights
SoFi is committed to embracing diversity. As part of this commitment, SoFi offers reasonable accommodations to candidates with physical or mental disabilities. If you need accommodations to participate in the job application or interview process, please let your recruiter know or email
Due to insurance coverage issues, we are unable to accommodate remote work from Hawaii or Alaska at this time.
Internal Employees
If you are a current employee, do not apply here - please navigate to our Internal Job Board in Greenhouse to apply to our open roles.

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