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Growth Marketing Strategist
2 months ago
About NetSpring
NetSpring is at the forefront of innovation with our cutting-edge product and customer analytics solution, harnessing the power of Business Intelligence (BI) for self-service product analytics, directly leveraging data from the warehouse. Our technological advancements are revolutionizing the long-standing digital product analytics industry, and we are poised to share our vision with the world.
Our TeamWe comprise a group of experienced software professionals who have successfully built multi-billion dollar enterprises from the ground up. Our founders were integral to the inception of a groundbreaking BI company, bringing extensive expertise in enterprise software, large-scale distributed systems, data processing, data visualization, and analytics. NetSpring is backed by prestigious Silicon Valley venture capital firms, including Khosla Ventures and Dell Technologies Capital.
What We Are Looking ForWe seek a dynamic growth marketer with a focus on demand generation to enhance our marketing efforts. The ideal candidate will possess a strong understanding of B2B SaaS and the ability to drive pipeline in a product-led sales environment.
The successful candidate will have the capacity to identify and implement effective growth marketing strategies from industry leaders while thriving in our vibrant and fast-paced startup culture. Creativity, high-quality output, and meticulous attention to detail are essential traits for this role.
Your Responsibilities- Oversee the daily creation and execution of email, social media, content, and web marketing initiatives while managing external vendors and agencies to supplement in-house capabilities.
- Collaborate closely with the Sales team to identify prospects and build targeted lists based on our Ideal Customer Profile, enabling Sales to leverage your marketing campaigns effectively.
- Engage with the Product team to comprehend the self-service customer journey and refine digital and inbound marketing strategies.
- Meticulously track campaign performance and provide insights on optimizing MQLs and SQLs.
- Identify opportunities for participation in industry events and partnerships to enhance brand awareness and generate leads.
- Bachelor's degree in Business, preferably in marketing, economics, or a related field.
- 5+ years of experience in Growth Marketing, with familiarity in target personas related to digital or product analytics tools such as Mixpanel, Amplitude, or Heap strongly preferred.
- Direct experience with our MarTech stack, which includes HubSpot, Salesloft, Zoominfo, LinkedIn Sales Navigator, WordPress, and Google Analytics.
- Working knowledge of web analytics, SEO/SEM keyword management, and social listening tools.
- Excellent written and verbal communication skills.
- Ability to maintain composure and organization during ambiguous and chaotic situations.
Getting set up is seamless. Connect to Snowflake, BigQuery, Redshift, or Databricks and be operational in a matter of hours.
