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Digital Marketing Strategist

2 months ago

San Francisco, California, United States Baseten Full time
About Baseten

We're a rapidly growing team of innovators backed by top-tier investors, including IVP, Spark Capital, and Sarah Guo at Conviction. Our mission is to empower enterprises and AI-native companies to unlock the full potential of machine learning. With a strong focus on performance, security, and reliability, we're revolutionizing the ML infrastructure market.

The Role

The Digital and Growth Lead will be responsible for driving integrated marketing campaigns that engage both individual user personas and buyer personas across all digital channels. This role demands expertise in segmenting different user types, industries, and company segments. The ideal candidate will be adept at creating and executing creative content, ads, and digital experiences that resonate with our target audiences.

Key Responsibilities
  • Integrated Campaign Development
    • Design and execute integrated campaigns that span across digital channels, including social media, email, SEO/SEM, and paid advertising.
    • Develop creative content strategies that resonate with both individual user personas and buyer personas.
    • Implement and manage digital ads, optimizing for conversion and engagement across segmented audiences.
  • Audience Segmentation
    • Identify and segment different user types, industries, and company segments for targeted campaign execution.
    • Leverage data analytics to continuously refine and optimize segmentation strategies.
    • Tailor messaging and content to fit the needs and interests of each segment.
  • Community Engagement
    • Foster community engagement through digital channels, building a strong online presence.
    • Combine real-life experiences, such as events or webinars, with digital marketing efforts to create integrated brand experiences.
    • Monitor and engage with community members to drive brand loyalty and advocacy.
  • Performance Optimization
    • Use analytics tools to track campaign performance, identify trends, and optimize campaigns for better results.
    • Conduct A/B testing to refine content, messaging, and delivery across all digital platforms.
    • Report on key metrics, providing insights and recommendations for continuous improvement.
Requirements
  • 7+ years of experience in digital marketing and growth, with a proven track record in B2B SaaS or AI infrastructure companies.
  • Strong expertise in integrated campaign development, digital advertising, and content creation.
  • Proficiency in audience segmentation and data analytics.
  • Experience with marketing automation tools (e.g., Hubspot), CRM systems, and analytics platforms.
  • Strong project management skills and the ability to handle multiple campaigns simultaneously.
  • Excellent communication and collaboration skills.
What We Offer
  • Competitive compensation package (Unlimited PTO, 401k, covered healthcare premiums, remote-first culture)
  • A unique opportunity to be part of a rapidly growing startup in one of the most exciting engineering fields of our era
  • An inclusive and supportive work culture that fosters learning and growth
  • Exposure to a variety of ML startups, offering unparalleled learning and networking opportunities