Industry Marketing Lead

1 month ago

Chicago, Illinois, United States UL Solutions Full time

JOB DESCRIPTION
This role is Hybrid to any local UL Solutions office in the US.

  • Must have experience working within a Building Technologies & Construction environment or for a company that specializes in selling and marketing to Building Technologies and Construction industries, ensuring a comprehensive understanding of the industry from both an internal and external perspective.
  • Cultivates industry knowledge and leads definition of the market opportunity for an industry.
  • Categorizes which solution(s) should be promoted (product/service, bundle, etc.) and the corresponding competitive positioning, messaging, routes to market, target buyers, buying cycle and more.
  • Monitors industry trends (regulations, macroeconomic conditions, trends, business challenges) and acts as a subject matter expert.
  • Leads efforts to complete competitive analysis to identify opportunities for growth and impending risks. Interlocks with strategic communication, Marketing Operations and Regional Marketing to lead development of buyer-centric campaigns/programs that build awareness and demand for industry solutions.
  • Helps write or curate content in industry vernacular (playbooks, case studies, blog posts and sales training materials) for industry inbound and outbound marketing activities.
  • Leads efforts to monitor and report on industry marketing successes and return on investment (ROI) against defined goals/metrics.
  • Understands the demand type and primary influencer audiences within an industry and maps out the customer buying process; isolates nuances and patterns.
  • Contributes to, or helps lead creation and ongoing maintenance of, industry-specific buyer personas and identifies target accounts within the industry.
  • Leads strong collaboration with a formal sales enablement function and solution specialists, i.e., cyber, Global Market Access (GMA), sustainability and functional safety, on a well-defined sales enablement plan.

QUALIFICATIONS
MINIMUM KNOWLEDGE PREFERRED.

  • Must have experience working within a Building Technologies & Construction environment or for a company that specializes in selling and marketing to Building Technologies and Construction industries, ensuring a comprehensive understanding of the industry from both an internal and external perspective.
  • Bachelor of Science/Bachelor of Arts degree in marketing, communication or related field, plus generally more than years of experience.

MINIMUM SKILLS PREFERRED.

  • Strong written and oral communication.
  • Strong collaboration skills.
  • Strong project planning and management.
  • Business acumen. Strong interviewing skills.
  • Budget management.
  • Strong analytical skills.
  • Process improvement.
  • Strong capabilities and experience working with senior leaders.

MINIMUM ABILITIES PREFERRED.

  • Able to understand technical and scientific issues and to translate complex information for nonscientific audiences.
  • Proficiency in Microsoft Office and experience managing and/or using a wide array of internal communication tools.

What you'll experience working at UL:

  • Mission: For UL, corporate and social responsibility isn't new. Making the world a safer, more secure and sustainable place has been our business model for the last 130 years and is deeply engrained in everything we do.
  • People: Ask any UL employee what they love most about working here, and you'll almost always hear, "the people." Going beyond what is possible is the standard at UL. We're able to deliver the best because we employ the best.
  • Interesting work: Every day is different for us here as we eagerly anticipate the next innovation that our customers' create. We're inspired to take on the challenge that will transform how people live, work and play. And as a global company, in many roles, you will get international experience working with colleagues around the world.
  • Grow & achieve: We learn, work and grow together with targeted development, reward and recognition programs as well as our very own UL University that offers extensive training programs for employees at all stages, including a technical training track for applicable roles.
  • Total Rewards: All employees at UL are eligible for bonus compensation. UL offers a generous 401k matching structure of up to 5% of eligible pay. Additionally, we invest an additional 4% into your retirement saving fund after your first year of continuous employment. We provide Healthcare Reimbursement Accounts and Health Savings Accounts that UL contributes to twice per year Depending on your role, you can work with your manager on flexible working arrangements. We also provide employees with paid time off including vacation, holiday, sick and volunteer time off.

Learn More:
Working at UL is an exciting journey that twists and turns daily. We thrive in the twists and revel in the turns. This is our every day. This is our normal.
Curious? To learn more about us and the work we do, visit
#LI-SG1
#LI-Hybrid
ABOUT US
A global leader in applied safety science, UL Solutions transforms safety, security, and sustainability challenges into opportunities for customers in more than 100 countries. UL Solutions delivers testing, inspection and certification services, together with software products and advisory offerings, that support our customers' product innovation and business growth.
The UL Certification Marks serve as a recognized symbol of trust in our customers' products and reflect an unwavering commitment to advancing our safety mission.
We help our customers innovate, launch new products and services, navigate global markets and complex supply chains, and grow sustainably and responsibly into the future.
From the adoption of electrification to the enablement of 5G and new mobility, we collectively look toward new frontiers, working for a safer world. Our science is your advantage.
Mission: Working for a safer world

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