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Marketing Strategist for Electrical Industry
2 months ago
We are seeking a highly skilled Product Marketing Manager to join our team at ABB, a leading provider of electrical solutions. As a Product Marketing Manager, you will play a critical role in developing and implementing the portfolio strategy for our Distribution Solutions Gas Insulated Switchgear portfolio.
Key Responsibilities- Develop and Implement Portfolio Strategy: Create and execute a comprehensive portfolio strategy that aligns with the global product marketing strategy, including defining and communicating product value propositions and product positioning.
- Drive Business Growth: Focus on achieving target metrics such as total demand orders, growth margin percentage, net price variance, Net Promoter Score, inventory turn on finished goods, and on-time delivery.
- Market Opportunity Evaluation: Evaluate market opportunities and determine appropriate activities aligned with the overall strategy, coordinating opportunities across local divisions and local business units as needed.
- Product Demand Creation: Ensure balanced growth for all product lines, product groups, and business units by promoting technical aspects, providing solutions, and utilizing a value-based selling approach.
- Education: Bachelor's degree in Electrical or Mechanical Engineering, MBA preferred.
- Experience: 8+ years of experience in technical marketing and/or sales.
- Skills: Thorough knowledge of the electrical industry, competent in technical understanding, business management, and financial terminology, with a demonstrated history of cross-organizational and cross-cultural collaboration and communication.
- Authorization: Must have a work authorization that permits them to work for ABB in the US.
ABB's Distribution Solutions Division facilitates the efficient and reliable distribution, protection, and control of power by improving electric power quality while strengthening the resilience of the grid. The Division offers segment-specific products and solutions that largely serve utilities, industry, and infrastructure segments, often providing the requisite medium voltage link between high-voltage transmission systems and low-voltage users.
We value people from different backgrounds and are committed to equal employment opportunity and affirmative action. If you are a motivated and experienced professional looking to join a dynamic team, please apply today.