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Assistant Brand Manager
2 months ago
The Role
At Green Thumb, continuous innovation is a key focus area as we seek to create the best product experiences for cannabis consumers. As an Innovation - Assistant Brand Manager, you will be critical in executing our innovation strategy across one or more key product categories (flower, pre-rolls, vape, concentrates, edibles), through both the expansion of existing product lines and the commercialization of new-to-world products.
As an Innovation - Assistant Brand Manager, you will work collaboratively & cross-functionally with operations, consumer insights, brand & commercial marketing, quality, compliance, and R&D to turn innovation concepts into revenue-generating products that grow our business and delight both our trade partners and our consumers.
Responsibilities
Strategy:
Maintain intelligence on the market dynamics, including competitive landscape, market share, and environmental factors impacting GTI's optimal product portfolio for assigned categoriesExecution:
Lead development of the cross-functional business cases to validate new product ideas. Support the cross-functional development of new formulations, including development of the technical brief, coordination of relevant internal and consumer sampling plans, and getting approvals from key stakeholders. Support the cross-functional development of new packaging structures, including the briefing process, partnership with the packaging team, and approvals with key stakeholders. Support the packaging artwork development process for all market expansion projects. Manage updates for all products within our Master Product List. Manage all packaging workflows through our internal quality control system. Document all state-specific regulations impacting formulations and packaging for clear guidance to both our R&D and creative/packaging partners prior to transition to local compliance resources.Qualifications
Additional Requirements
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