Associate Brand Manager, Heinz
2 months ago
Are you ready to be a tenacious trailblazer? This role will be responsible for contributing to the Heinz portfolio in our Away From Home business unit. This role will be responsible for cross-functional leadership of key commercialization projects, ownership of strategic sales driving marketing campaigns, innovation/renovation product and packaging, as well as leading our ESG initiatives. This role will include working in close connection with cross-functional team members including the Taste Elevation Platform Team, Brand Communications, Brand Activations and Partnerships, Disruptive Innovation, CIS, and Operations teams.
This position requires a candidate to embrace an ownership mentality, demonstrate the ability to be a self-starter, be a cross-functional leader, driver of results, and have a strong ability to communicate/story-tell to all levels of leadership. This position will also be responsible for working closely with our Brand Experience team and Brand Activation & Partnerships team to drive brand relevant experience to drive the Heinz brand forward. This role will have high leadership exposure. If you are ready to take on the challenge of this dynamic role, we want to hear from you
Essential Functions & Responsibilities
Business Execution
- Apply business analytics (equity, share, volume and revenue drivers, competition) to drive business strategy & execution
Innovation & Strategy
- Lead high profile commercialization projects for the Heinz brand (innovation/renovation)
- Closely partner and consult with innovation team to ensure alignment with outlined growth strategy and 1/3 YP
- Foster relationships with Marketing, Consumer Insights, R&D, Finance, and Project Management to lead commercialization of renovation and maintenance projects
Communications
- Align B2B and B2C brand communications to support key initiatives and projects for the Heinz brand
- Deliver comms-driven partnership ideas that help win new business
- Collaborate extensively with brand platform teams and away-from-home customer marketing, taking on the role of leader in both directions
- Drive discussions during management presentations with platform GM, and business unit President
Expected Experience & Required Skills
- Consumer centric & growth mindset - learn fast vs. avoid failure
- Prior or relevant experience working in Consumer Packaged Goods (CPG)
- Seasoned experience in marketing for an established or startup CPG company
- Experience in agency management & cross-functional team management; self confident individual who can work collaboratively
- Strong personal motivation in fast-paced, often ambiguous environment, with a bias for action
- Demonstrated ability to influence teams and experience managing multiple stakeholders
- Strong "big picture" perspective, while also executing the initiative at hand
- Outstanding verbal, written and interpersonal communications skills to internal/external partners
- Excellent strategic and analytical skills; ability to leverage syndicated data sources to assess competitive space, bringing forth insights and recommendations to integrate into overall strategy
- Ability to simplify complex problems and make decisions quickly in pursuit of constant forward progress
- Excellent organizational and project management skills
- Bachelor's degree preferred, MBA preferred
Work Environment & Schedule
This is a Hybrid role with 3 days a week in the local office, with limited travel or visits to external locations; offices are open workspaces. Additionally, this role requires working a salaried, exempt schedule to best execute against customer and internal expectations
Physical demands include but not limited to
Willingness to drive and/or travel as needed
Operate a computer and view screens for ~100% of work schedule
Location(s)Chicago/Aon Center
Kraft Heinz is an Equal Opportunity Employer that prohibits discrimination or harassment of any type. All qualified applicants are considered for employment without regard to race, color, national origin, age, sex, sexual orientation, gender, gender identity or expression, disability status, protected veteran status, or any other characteristic protected by law. Applicants who require an accommodation to participate in the job application or hiring process should contact .
It is the continuing policy of The Kraft Heinz Company to afford full equal employment opportunity to qualified employees and applicants, regardless of their race, color, religion, sex, national origin, age, physical or mental handicaps, military or veteran status, sexual preference, or any other protected condition or characteristic in conformity with all applicable federal, state, provincial and local laws and regulations.Final candidates must be legally authorized to work in the United States without Company sponsorship. Exceptions requesting work visa sponsorship will be reviewed on a case to case basis.
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