Principal Product Marketing Manager, Enterprise

4 weeks ago

New York, New York, United States NextRoll Full time

You'll join our RollWorks Product Marketing team reporting to our Senior Director, Product Marketing. As our Enterprise PMM you will oversee inbound and outbound product marketing for our Enterprise category. You'll research and form a deep understanding of the needs of B2B Enterprise sales and marketing organizations and will craft messaging, positioning, and narratives that address those needs via the differentiated value of the RollWorks platform. You will partner with the product management team to guide both short and long term product strategies for the Enterprise segment, work with cross-functional marketing counterparts to ideate and execute go-to-market (GTM) plans for reaching and influencing Enterprise decision makers, and facilitate the commercialization of new products and features with cross-functional business teams.

This role is open in San Francisco, New York City, or Remote locations.

Unsure that you check all the boxes? You should still apply We'll review your application for other opportunities. We're always on the lookout for talented people and we're committed to developing each employee's career with over 1,800 training classes offered every year.

The impact you'll make:

  • Inform strategy via research, gathering market and customer insights, sharing findings with cross-functional stakeholders and using those insights to recommend product and marketing strategies including pricing, packaging, and product development.
  • Develop messaging documentation, briefs and other source of truth reference materials for use by cross-functional stakeholders.
  • Enable revenue teams to be successful through the creation of compelling customer-facing content and sales enablement materials turning our product positioning into compelling experiences like demo videos, web properties, microsites, slides etc.
  • Facilitate the commercialization of products and features, managing cross-functional GTM motions and ensure teams are prepared with the information and resources needed to win in the market.

Skills you'll bring:

  • Bachelor's degree required
  • 8-10 years of experience in Product Marketing including related product and client-facing roles with progressive growth.
  • Deep experience in advertising technology, B2B marketing, ABM platforms and navigating changing technology landscapes
  • Experience influencing the Enterprise B2B customer segment
  • Data-driven approach to understanding customers, gauging product adoption, performance and customer impact.
  • Experience managing cross-functional GTM commercialization processes, working with operations, product, revenue and marketing organizations and driving cross-functional alignment.
  • Ability to navigate ambiguity and help unite others around doing the right thing for customers and long-term business objectives
  • Ability to drive communication processes and work effectively across cross-functional teams, with experience influencing senior leadership

Benefits and perks:

  • Competitive salary and equity
  • 100% employee coverage for medical, dental and vision premiums
  • Short and long term disability benefits at no cost to the employee
  • Basic life and AD&D insurance at no cost to the employee
  • 401K Plan (Pre-tax and Roth)
  • 4 weeks of paid time off and work/life balance
  • Up to 12 weeks of paid family leave (care for a family member, bond with a new child, etc.)
  • Up to 6 weeks of paid disability leave (up to 12 weeks for pregnancy disability leave)
  • Join a community of fellow Rollers as a member of one of our Employee Resource Groups
  • Ample opportunities to volunteer with local organizations with NextRoll Gives Back
  • For additional benefits not mentioned, visit our Careers page

Additional Information:

Minimum salary of $169,200 to maximum salary of $208,454 + equity + benefits.

The range provided is NextRoll's reasonable estimate of the base compensation for this role. The actual amount will be based on job-related and non-discriminatory factors such as location, experience, training, skills, and abilities. Consult with your Recruiter during the initial call to determine a more targeted range based on these job-related factors

About RollWorks:

At RollWorks, we get buyers. We've spent 15 years collecting and refining 4.2 billion digital profiles, representing the most comprehensive and trustworthy buyer dataset on the market. We use AI and machine learning to turn buyer data into actionable insights and help customers activate those insights to drive full-funnel outcomes using our exceptional native B2B advertising product and integrations into 24 additional marketing and sales tools. By marrying cutting-edge buyer data, insights, and activation capabilities with our industry-leading ease of use, we enable growth-oriented B2B marketers to deeply understand their buyers and rapidly drive business results.

We are committed to building diverse teams of "Rollers" and are proud to be an equal opportunity employer. Learn more about our DEI impact via our DEI Annual Report on our Culture page. All applicants will receive consideration without regard to race, color, ancestry, sex, religion, gender, gender identity or expression, sexual orientation, marital status, national origin, citizenship, genetics, disability, age, veteran status or other characteristics. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. To request reasonable accommodation, contact

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