head of ecommerce

1 month ago

New York, New York, United States SBH Fashion Full time
RTW/Lifestyle collection seeking a Head of Ecommerce and Digital MarketingROLE OVERVIEW

The Head of E-Commerce and Digital Marketing will manage and direct the e-commerce division to drive and achieve revenue, margin, and profitability goals.

With responsibility for the full financial performance of the e-commerce division, the successful candidate will optimize all commercial, marketing, and operational functionalities to achieve strong, sustainable, and profitable growth.

Working closely with both internal cross functional team members and external marketing partners, you will drive the day-to-day performance of all e-commerce marketing channels, inclusive of digital, experiential, and traditional print media.

This position will be responsible for enhancing the website with the most advanced tools in visual, customer journey, and data mining technologies.


KEY RESPONSIBILITIES:
Set aggressive, achievable yearly, monthly, and daily revenue goals
Develop the Budget and quantify performance & ROI
Manage the inventory, providing purchase plan guidance and sell-thru targets
Improve the gross margin through developing a successful full-price strategy
Manage all site applications & customer service
Identify, test, and implement new technologies to drive sales and reduce customer friction
Set and execute strategic marketing objectives for each season
Develop seasonal marketing campaigns that support the brand objectives, highlight new product launches and raise awareness of the brand.
Articulate the brand voice in a consistent manner throughout all campaign work
Ensure best practice content and copy relevant to each digital channel
Optimize email deployment and all other forms of customer outreach
Manage and guide the company's digital marketing agency to achieve revenue, gross margin, and ROAS objectives
Develop customer acquisition and retention strategies

Build the funnel, audiences, and relevant media to bridge the gap between driving a first-time visit, first purchase, repeat purchase and lifetime value.

Manage CRM and building of intelligent systems that will enhance customer knowledge and growth
Lead retention, promotion and CRM strategies to drive higher lifetime value, improve customer return rate and cross-sell all product categories
Manage affiliate marketing strategy and oversee execution
Implement retargeting and leverage email segments to develop lookalike audiences across multiple paid channels.
Develop monthly digital performance reports based on specific KPI's
Develop, optimize, and maintain paid social and native advertising campaigns, including coordination of assets between agencies and internal teams and budget management
Translate performance marketing information into new ideas, consumer insights, and innovation possibilities.
Report on channel strategy performance against KPIs, identifying opportunities for improvement and optimization
Improve packaging and packing guidelines
Assess and improve all communication touchpoints with customer, from browsing to order delivery to post-purchase
Manage home page and subpage layouts, navigations, and site exploration to optimize the customer experience
Identify and recommend innovative software products to increase traffic and conversion
Continuously implement and test new marketing channels to drive more efficient ad spend
Perform detailed market research and continually look at competitive environments
Conduct ongoing insights and stay on top of trends to make recommendations for merchandising, packaging
Mine existing data and behaviors to identify new tactics to test
Regularly educate the organization on digital trends that are pertinent to the business, such as algorithm changes, mobile update implications, creative best practices, and competitor campaigns,

This job description may not be inclusive of all assigned duties, responsibilities, or aspects of the job described, and may be amended at any time at the sole discretion of the Employer.

SKILLS, QUALITIES & BEHAVIOURS
Versatile in building and adapting technologies
Strategic and hands-on, with "connect the dots" mentality and understanding of matrix management
Proficient in managing paid media budgets in partnership with agencies, preferably for an omni channel DTC company
Proficient in web analytics and visualization tools
7+ years and a proven track record of leadership experience
Demonstrated ability of brand building, ideally in contemporary fashion apparel.
Resourceful with attention to detail
Strong leadership and management skills
Ability to think critically, manage multiple priorities with a sense of urgency;
Professional, trustworthy, and approachable personality
Salary $225- $250k

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