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Director of Field Marketing

2 months ago


Boston, Massachusetts, United States Mirakl Full time

Mirakl is the global leader in platform business innovation. Mirakl's suite of solutions provides enterprises with a transformative way to drive significant growth and efficiency in their online business.

Since 2012, Mirakl has been pioneering the platform economy, empowering retail and b2b enterprises with the most advanced, secure and scalable technology to digitize and expand product assortment through marketplace and dropship, improve efficiency in supplier catalog management and payments, personalize shopping experiences, and boost profits through retail media.

Mirakl is trusted by 400+ industry-leading businesses worldwide including Macy's, Decathlon, Kroger, Airbus, Toyota Material Handling and Sonepar.

Headquartered in Paris and Boston and with offices in 7 countries, Mirakl is recognized as a Great Place to Work company.

Your impact:

We are seeking a highly strategic, proactive and energetic head of Field Marketing in the Americas to join the Mirakl team. This leadership role is responsible for developing and executing comprehensive field strategies to create and accelerate pipeline for our Americas sales team. In this role you will manage and mentor 2 field marketing managers covering our Retail and B2B sales teams.

What you'll do at Mirakl:

Leadership skills with a track record of managing and mentoring a team of field marketersDeep knowledge and experience in developing and executing comprehensive field marketing plans that align with business objectivesExperience in the creation, planning & execution of corporate events. Responsible for the US Mirakl Summit corporate eventPossess the ability to think strategically, prioritize tasks, execute with attention to detail, and consistently meet deadlinesExperience with Account-based marketing and producing a field program strategy that focuses on a named account list and enterprise saleAbility to develop creative campaigns that break through the noiseDemonstrated success in building strong relationships with the sales teamCommunicate and educate the sales team regarding new and planned marketing activities including global and local programsStrong execution capability, with ability in driving results and meeting pipeline targets Ability to forecast, measure, analyze, and report on pipeline impact What Mirakl is looking for in a candidate:Bachelor's degree in marketing, business, communication or related field7-8+ years of field marketing, event marketing or general marketing experience4+ years managing a teamCorporate events planning experienceExperience with marketing automation, salesforce and ABM tools preferredExperience with managing global stakeholders a plusAre energetic, high performer with a willingness to take initiative and be resourceful We welcome collaborators with their diverse perspectives and experiences to power us forward. These often far exceed conventional job requirements and help us create a culture of continuous learning. If you're ready to join a hyper-growth company at the heart of digital transformation for the world's most forward-thinking organizations, we strongly encourage you to apply to any of our roles, even if you think you're not an exact match.